Social media is a modern form of marketing, and its advantages to business are many. However, some don’t know how to get the best out of a platform that could be exceptionally fruitful for their product or service. Staying reliable, strategic, and consistent in your social media campaigning is one way to make sure you reap the rewards.
Get your business found
In 2019, an estimated 1.95 billion people were using social media around the world – this is projected to reach over 3.4 billion by 2023. When you take a moment to consider the reach of social media, it can phase you for a second. Then, when you take a moment to realize you could be harnessing that power, it should excite and motivate you.
A consistent and planned social media strategy can grow your online following, consistently share news, information, and content with a huge audience and encourage an incredible number of people to use your product or service.
Building a consistent, informative, and strategic social media channel with lbmsllc.com will help your brand become recognizable and memorable.
In any aspect of a business, consistency is key to being recognized. If your social media strategy is haphazard, unplanned, and inadequately thought through, you won’t build any sort of style, tone of voice, or branding in your online presence. Much like how you’d like customers and clients to see your product or service and know straight away it’s you, the best in the game, you should strive for the same on your social media channels.
Being easily recognized means your marketing is working, and you’re reaching the right people in the right way.
Show off your expertise
There are many ways to use social media. You can be funny, informative, dry, topical, and much more to your followers. One way in which a consistent, strategic social media channel can aid business is through showing off your expertise.
Social media provides you with a platform to explain and demonstrate daily why you are as good as you are and why more people should know about you. You could run Twitter Q&As, do a demonstration of a product on Instagram Live, share an interesting blog post on Facebook, or reach younger audiences on Snapchat and Tiktok. Running your pages regularly and coherently means your followers will know what to expect in your content.
Engage with customers and clients
Engaging with customers and clients is excellent PR, savvy marketing, and providing exceptional customer service all rolled into one. Regularly replying to your audience on social media and engaging them in informative or entertaining exchanges will show you as the helpful and friendly business that you are and encourage users to contact you, generating leads and sales.
Drive traffic to your product or service
Social media is an effective device for driving traffic back to where you actually need it – your website, product, or service. Getting likes, follows, shares, and retweets is brilliant for marketing, but not always for sales.
A well thought through social media strategy is one that puts an emphasis on directing people back to your product. This could be through sharing links to your blogs, online store, or “contact us” page. If you don’t do this often enough, by having a weak social media strategy, you won’t reap the full rewards that the platforms offer.