3 Local Marketing Trends in 2017 Every Business Should Know
Just about every form of digital marketing is important, but for local businesses, it’s local marketing tactics that can make or break their company. In fact, statistics show that
SEO Trends of 2017 that Local Businesses Should Know
Local businesses often feel they don’t have the resources to compete with big-name brands in the search engine optimization (SEO) arena. While this may be true nationally, they must
How Direct Mail Can Strengthen Your Construction Marketing Strategy
Direct mail in construction marketing may seem like a thing of the past, especially with the popularity of social media marketing and email marketing. While these forms of marketing
Important Benefits of Networking in Construction Marketing
Networking in construction marketing isn’t just a way to spread the word about your company – it’s about building relationships that can result in regular clients. This is why
What You Should Know About Database Marketing
Many businesses take advantage of database marketing; however, construction firms often choose not to employ database marketing solely because they don’t know that much about it. The following are
5 Strategies To Generate Quality Leads From A PPC Campaign
You must have invested thousands of dollars into your Pay Per Click (PPC) campaigns. It may even have managed to create a great number of leads for your business.
Helpful Construction Marketing Tools to Use in Your Plan
As you are probably aware, successful marketing for your construction firm requires a marketing plan. You can’t just dive head first into your marketing without some sort of strategy
Myths to Avoid Regarding the Construction Industry
The construction industry is a well regulated industry full of trained and experienced contractors and workers. However, this doesn’t change the fact that there are some common misconceptions that
Best Marketing Services for Businesses in Maryland
Companies desire to generate adequate revenue fast to keep them afloat. However, some make losses due to lack of enough clients. Companies offering different marketing services help businesses increase
Understanding the Benefits of Relationship Marketing in the Construction Industry
One of the most important factors to your construction firm’s success is the development of a loyal customer base. You want to establish yourself as the first construction company
4 Content Marketing Myths You Have to Stop Believing in 2017
Content marketing, as a promotional tactic, has taken off in every industry throughout the world. It’s proven so effective, in fact, that over 75 percent of content marketers said
Reach Customers Even More and Increase Sales with Remarketing
Many times a visit to a website does not translate into a sale or consultation. Google states that 97% of first-time visitors do not convert. As you can see,
Helpful Tactics to Make Your Brand Stand Out
Branding your business is important, no matter how big your company is. There is a lot of competition out there, and branding your business is the only way you’re
Effective Ways to Write for Your Business Blog
The business blog is one of the most effective forms of online marketing. It allows you to build loyalty and trust amongst your readers as well as a reputation
How Do I Choose a Marketing Strategy for My Construction Firm?
If you want any chance of growing your construction firm, then an effective marketing plan is an absolute must. The following are a few tips for developing marketing strategies
How to Create the Perfect Construction Marketing Plan
While your company is undoubtedly an expert at developing and coordinating the construction of a building from a set of plans, your expertise may not extend into the marketing
Using Client Success Stories to Draw People to Your Business
One of the more important factors in successfully marketing your construction company is to build loyalty amongst your clients and to build a reputation for high quality work as
Important Things You Should Know about SEO
Anyone that has looked into online marketing – and everyone should – has probably run into information about using SEO (search engine optimization). Basically every online marketing strategy involves
How to Effectively Follow Up with Your Internet Leads
They say “the early bird catches the worm” but in the world of digital marketing, we say “the speediest bird catches the worm”. The difference of just a few
Helpful Ways to Improve Your Remodeling Market
The remodeling industry is one with a lot of competition. If you don’t market your remodeling company properly, then you could easily fall behind. The following are a few
Why You Need a Successful Construction Website
As technology has improved, so has the construction industry. This means that now is a good time to review your construction company’s website – not only should you make
Using your Web Layout to Rank Higher on Search Engines
Almost every company has a website in this day and age, and odds are, so does your construction company. However, it needs to be much more than just a
Using LinkedIn to Grow Revenue in Your Construction Business
LinkedIn is considered the professional social media network and is largely touted for its ability to network with other professionals and industry leaders, as well as a great way
How Pinterest Messages are Perfect for Marketing
Pinterest can be one of the trickiest social media platforms for the average small business owner to use. This is particularly true if your business is service-based and you
How to use Social Media to Help Customers Connect with Your Construction Company
Social media is something that every business should be using. Believe it or not, but even as a construction company there is value in using social media. The use
Helping worldwide companies to grow
In the past nine months we’ve hosted over 400 LIVE Chats with entrepreneurs, investors, entertainers, athletes, and thought leaders from every industry imaginable. Many of our guests have written
How to Encourage People to Download Your Mobile App
Mobile marketing has become more important over the last few years as mobile penetration has increased throughout the world. The amount of people that own and consistently use mobile
Best Ways to Market Your Remodeling Business
Running a remodeling business is not an easy thing to do. There are a ton of other competing remodeling businesses out there, which means you’ll need to do more
How to Choose the Best Content to Share
Content creation is the name of the game for online marketing. Creative, targeted content is the means to increasing your brand’s online presence. However, how does one decide what
What are the Basics of Hyper-local Social Media Marketing?
If you own a small business, it can feel impossible to compete with Fortune 500 and corporate chains when it comes to your social media campaigns. Rather than giving
Effective Twitter Market Research Strategies
Twitter can be one of the most intimidating social media platforms for small businesses to utilize – what are you supposed to say? Who do you say it to
Helpful Keyboard Shortcuts for Twitter
Hopefully, your business is cashing in on the invaluable benefits Twitter offers in regards to keeping your products and services in the social media conversation. Google’s paying attention, and
How Google Hangouts Enhance's Your Online Marketing
Online marketing with Google Hangouts is becoming a useful tool for businesses to develop a rapport and build their brand presence while significantly increasing high-quality followers. Here are some
Why You Should Place Quality Over Quanity in Your Business's Social Media
Any business owner knows 1,000 leads means nothing if none of those leads become hard sales. Quality always trumps quantity, and the same is true with social media for
What You Should Know About Email Marketing Topics
Do you understand the basics of email marketing? You may know what subject lines generate the most open rates or the type of content that drives higher click-through rates,
Important Myths About Social Networking for Business
Are you wasting time using social media networking tricks that don’t work? That’s always the fear in a time when the “hows” and “whats” of social media marketing and
How You Can Network More Effectively on Social Media
Are you in a social media rut? Are you just starting out on the digital marketing pathway and looking for ways to network more effectively? Twitter and LinkedIn are
Visual Content Marketing: How to Create Leads With Images
In today’s real-time online marketplace, competition seems to be ten times tougher than 20 years ago. At Local Business Marketing Solutions, our team will study your closest competitors’ marketing
Four Tricks to Instagram Marketing
Instagram is an online photo/video sharing program used primarily by individuals, but its steady growth is due, in part, to its business marketing potential. It was acquired by Facebook
How to Market Your Business With LinkedIn
Facebook and Twitter are valuable networking sites, but as a business marketing tool, LinkedIn is not an option; it’s a necessity. “If you want to hang with the big
Effective Ways to Market Your Construction Company
The construction industry is competitive. Companies have turned average homeowners into amateur interior designers, and remodels are all the rage. Your job is to make your company stand out from the
Pinterest Marketing Myths You Should Know
Pinterest is an excellent marketing platform for almost any company, but it does not always really fit into the mold of traditional social media linking. For example, it is a myth
How Audio Can Enhance Your Website's Design Value
Your website design is of utmost importance if you want your inbound marketing campaign to succeed. The website is central to your online marketing strategy, which means that if it doesn’t
Add Emotion to Your Website Design
Adding emotion to your website design is not something that comes naturally for most IT teams. It is easy to get caught up in best SEO practices, mobile strategies, and the
Using Analytics to Create a Better Mobile Website
If you’re a DIY marketer, we have a feeling analytics might be your weak spot. In our line of work, we see repeatedly how small business owners do an
Discover the Best Ways to Stay Connected With Your Clients
Once you have begun working with a client, it’s important that you continue to nurture that relationship. Don’t just assume that once an individual becomes a client, they’ll be
Effectively Use WordPress to Grow Your Small Business
Most digital marketers know WordPress is the way to go. Your pages are more easily found by Google and the site is easy to use for small business owners
Easily Share Your Content with Social Sharing Links
Sharing makes the world go ’round – from both the humanitarian and mobile marketing perspectives. In fact, without sharing, your website is going to have a hard time getting above-the-fold on SERPs because Google
Learn the Benefits of Using Pinterest Analytics
When’s the last time you checked your Pinterest analytics? That’s what we thought. Analytics are often the last place small business marketers want to spend their time but they are also
Learn the Advantages of Marketing Your Business with Webinars
Tired of passing up the myriad of small business marketing conferences that make their way through your inbox? That’s the Catch 22 of running a small business; online and
Helpful Tips for Editing Business Content
That blog you just published? It was one of 92,000 new articles that are published online every day. Whew! That’s some stiff competition, assuming even the smallest fraction of those were
How to Effectively Use Photoshop in Your Web Design
Photoshop has long been the go-to application for those of web page designers. The problem is that while the program is the easiest and most efficient to navigate, the
How You Can Get Started with Google Analytics
Keeping up with what’s working – and what’s not – on your company’s website is easy to do when you understand the ins and outs of Google Analytics. This
Know the Importance of Creating Engaging Web Content
Your company has a rockin’ website design. You’re writing content using researched keywords and observing local SEO marketing practices. That’s great! Now the question is, “Is your web content
How Inbound Marketing Can Grow Your Business
Not only is inbound marketing effective, it is the average consumer’s preferred method for learning about your company’s products and services. Now that consumers are searching for information online,
Effectively Use Google Trends to Your Advantage
If you’re not using Google Trends, you’re missing out on a wealth of information. We know that sounds cliché, but it’s true. Google Trends is a veritable treasure trove of
5 Surefire Ways to Beef up Your Website
If you are a roofing contractor and you own a company website but are not getting the result you want. There are some things that can be done to
How You Can Adapt to Google’s Algorithm Updates
The good news about Google’s ever-evolving algorithms is that they are constantly striving to push the best content to the forefront of search engine results page (SERP), and that’s
3 Top Tips to Boost Your Website’s Marketability
Are You Forgetting These 3 Fundamentals of Your Contractor Website? In today’s world, local contractors know the importance of having an online presence. Sales that used to only come
Local SEO Tips for Small Businesses
Small businesses have to compete with the big fish, doing everything possible to make all road signs point their way. In the mobile era, that means really getting a
4 Mistakes Home Improvement Contractors Make in Internet Marketing
One of the hardest things that home improvement contractors face is building an online presence for their companies. The world of Internet marketing is constantly evolving and trying to
5 Email Marketing Facts You Should Know
While you don’t want to neglect email marketing, you do want to avoid sending emails that get deleted or spammed before they ever have a chance to be read. Successful
How You Can Use Pinterest to Help Your Small Business
Pinterest is often defined as a social discovery tool, and it has become one of the most popular websites for individuals and companies seeking ideas for events and projects.
How to Effectively Market Your Business with Instagram
It was easy to see how a Facebook account would help with marketing efforts. And you can probably come up with regular 40-character Tweets to engage with the online
Why Your Local Business Needs a Newsletter
Does your local business need a newsletter? When you’re debating whether or not to invest the time in producing an annual newsletter, brand stylist and designer Amanda Genther offers
Choose the Perfect Color Scheme for Your Website
Years ago, marketing studies indicated that red, black, and yellow were the colors most appealing in print and sign advertising. At this point in time, marketing and branding is
Important Information You Should Include on Your Homepage
Your homepage is like the front of a brick-and-mortar store. The content and images you present to website visitors create the first impressions that will either entice customers to
If Your Business Runs on Email, You Need a Mobile Site
A mobile website is essential in an era when the majority of those with online access utilize mobile devices to get online. It’s especially important if your business
Mobile Internet Traffic Increased in 2015: Is Your Website Optimized for Mobile Platforms?
Every company knows the marketing necessity of a well-developed website, but with the current trend of internet users accessing information on their smartphones, developing a mobile website is critical.
WHO, WHAT AND WHERE: 3 THINGS FOR CONTRACTORS TO CONSIDER BEFORE MOVING FORWARD WITH THEIR MARKETING IDEAS.
Suppose you were contracted to frame a large, valuable piece of art on the wall of a client’s house. Upon walking in to the house, what would be
BUILD IT AND THEY WILL COME – WHY CONSTRUCTION COMPANIES SHOULD FOCUS ON SEO TO BUILD THEIR BUSINESS.
Construction companies typically source new clients and projects by way of referrals and RFPs. Referrals are usually the result of years of consistent, high quality work and outstanding customer
THE WAY OF THE PIN– HOW TO MARKET YOUR REMODELING BUSINESS
Remodeling is nothing short of an art. Whether you’re starting with raw materials or a pre-existing structure, your end goal is to create something new that will be
MARKETING FOR ROOF CONTRACTORS – THE OLD SCHOOL WAY TO NURTURE YOUR CLIENT BASE
As a roofing contractor, it’s likely that your clients have very diverse profiles. Some may be repeat clients, making renovations to their roofs for aesthetic purposes, while others may
HOW TO MAKE A CONSTRUCTION WEBSITE (A DECENT ONE THAT WILL DRIVE TRAFFIC)
There are an outstanding number of generic, low cost tools available online to help you build a website. And if you’re building your first lemon stand, many of these
3 QUESTIONS TO ASK YOURSELF BEFORE STARTING YOUR REMODELING MARKETING EFFORTS
If you’re in the business of remodeling, you probably spend a good deal of time thinking about how to attract new clients. A quick online search for remodeling marketing
Does Your About Us Page Tell Your Customers Enough About You?
As a marketing professional and writer for Entrepreneur, Eric Siu recently analyzed business websites. He concluded that creating a quality About Us page is one of the most
Show Your Work With a High Quality Photo Gallery on Your Website
Every website should be optimized for aesthetics and user-efficiency, but it can be more important for some industries over others. Obviously, a web design agency needs to have an
Reasons Why Your Website Isn't Attracting New Customers
Are you having issues attracting new customers to your website? The days of having your nephew design a business website, and then having an unofficial office manager maintain it,
Web Design Mistakes That Could Cost You New Projects
There’s plenty of information out there on how to increase visits and leads through your home improvement website. However, common mistakes in web design may prevent people from finding
Engage or Advertise? How to Integrate Social Media Into Your Business
Traditional advertising has revolved around a company’s ability to put their messages into the consumer’s way, in the hopes of enticing a sale. The digital era has taken this
Hiring a Marketing Consultant Will Benefit Your Business
There are many reasons why your company needs to hire a business marketing consultant. If you think you can’t afford a marketing consultant, keep that in mind whenever you
Social Media Can Have a Big Impact on Small Business
In this century, nothing has had more impact on small business development and success than social media. If you aren’t maximizing how social media can boost your business, the
Why Does My Small Business Need a Website?
Asking why a small business needs a website is like asking why businesses needed a Yellow Pages listing 20 years ago. The internet is where people go to find
5 Important Questions You Should Ask Your Web Designer
Hiring a web designer isn’t all that different from hiring any other contractor; you want to hire someone who is experienced, professional and has a list of satisfied clients.
How a Professional Web Designer Can Improve Your Company’s Website
No matter how savvy you are about your company’s website design, keeping up with constantly changing website requirements (like adapting your site to be easily viewed on a smartphone)
Why Mobile Apps Are Important to the Success of Your Small Business
Mobile apps for small businesses are exceedingly essential these days, because the abundance of personal mobile devices has certainly altered consumers’ expectations concerning access to information. Consumers expect to
The 4 Key Features Any Business Website Should Have
Having a website for your business is a no-brainer. It’s something that’s within the reach of even single-person operation and small business these days, and there’s no excuse for
How to Create Effective SEO for Your Company’s Website
Unless you have been living under a rock, you know “Content is King!” in the world of websites, blogs, and social media content. This is because search engine algorithms
HAVE A BUSINESS IDEA? DON’T START IT UNTIL YOU’VE ANSWERED THESE TWELVE CRITICAL QUESTIONS!
This is an article Mike Cooch wrote for Entrepreneur.com. I’m just like most other entrepreneurs I know – I have at least three new business ideas before I get
