The holiday season is a lucrative opportunity for businesses as people increase spending on consumer goods. It’s also a very competitive time for businesses since there’s heightened marketing and advertising activity as everyone wants a piece of that pie. That’s why it’s important now more than ever before to have well-thought-out plans for your Facebook …
How to Plan Facebook Ad Campaigns For The Holiday Season Read More »
Facebook is the largest social media network on the planet. Brands love it because it enables them to connect with a truly global audience. The advertising tools that it offers are also among the best in the business. It goes without saying that any business that’s trying to generate sales online will devote a big …
Understanding Facebook Reach and How to Quickly Grow Yours Read More »
With over 2.80 billion monthly active users daily, Facebook advertising is an important way to generate leads and customers. An astounding 80% of all Internet users use Facebook. These billions of users and most of them check their Facebook page multiple times per day. Many advertisers seem to struggle to show their message to the …
13 Ways to Find Your Best Customers with Facebook Ads Read More »
Considering whether to tap into Facebook Stories to market your business? The time is now! Even though the “Stories” feature was created by Snapchat several years back, Facebook seems to have made it their own, and with 2.7 billion monthly users (active users, I might add), the audience is too big to ignore. Source: https://www.oberlo.com/blog/facebook-statistics …
5 Tips To Use Facebook Stories to Market Your Business Read More »
Facebook has become such an important way for businesses to market their products and services. But with recent changes to the Facebook algorithm, many businesses are struggling to get the same exposure they used to get on Facebook. As this graph illustrates, the distribution and engagement of a typical post have gone way down over …
Your Business Should Have A Facebook Group (or Several!)…Here’s Why and How Read More »
Facebook has announced that as of September, a relatively new and controversial feature on their advertising platform called Campaign Budget Optimization will become the mandatory default. Not the optional setting that it is now. You can expect that starting in September when you create your new campaigns, they will use Campaign Budget Optimization as the …
Facebook Is Changing How You’ll Manage Ad Campaigns Soon…Here’s What You Need To Know Read More »
Did you know that you can use Facebook for business? I’m referring to what’s known as Facebook Workplace, the business only solution from Facebook that’s designed to help businesses increase communication and collaboration and make getting more work done easier and more efficient. You’re obviously very familiar with the Facebook tool or a social media …
Facebook has become the most powerful advertising platform for small businesses. The combination of being able to reach people by their interests, social connections, pages that they’ve visited, as well as by their location makes them a very effective and powerful option for small businesses to reach new prospects and customers, and grow their attention …
Four Different Ways You Can Create Targeted Local Ad Campaigns On Facebook Read More »
There is no official playbook for getting great social media performance. Those who succeed get there by making educated guesses, marking their results, experimenting with optimization changes, and measuring again. You should go through this process, too, but you can take a shortcut by observing what works for others. Facebook’s algorithm is changing all the …
4 Essential Facebook Marketing Strategies the Top Business Pages Use Read More »
Facebook has evolved quite a bit since its launch in 2004 …for better or worse. When it comes to your business, you may lean closer to the “worse” category considering how hard it’s getting to reach your audiences without paying for ads. On the bright side, there are more options than ever for connecting organically …
6 Facebook Changes You Need to Know About … And What They Mean for Your Business Read More »
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