Facebook Marketing

How to Plan Facebook Ad Campaigns For The Holiday Season

The holiday season is a lucrative opportunity for businesses as people increase spending on consumer goods. It’s also a very competitive time for businesses since there’s heightened marketing and advertising activity as everyone wants a piece of that pie. That’s why it’s important now more than ever before to have well-thought-out plans for your Facebook …

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13 Ways to Find Your Best Customers with Facebook Ads

With over 2.80 billion monthly active users daily, Facebook advertising is an important way to generate leads and customers. An astounding 80% of all Internet users use Facebook. These billions of users and most of them check their Facebook page multiple times per day. Many advertisers seem to struggle to show their message to the …

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5 Tips To Use Facebook Stories to Market Your Business

Considering whether to tap into Facebook Stories to market your business? The time is now! Even though the “Stories” feature was created by Snapchat several years back, Facebook seems to have made it their own, and with 2.7 billion monthly users (active users, I might add), the audience is too big to ignore. Source: https://www.oberlo.com/blog/facebook-statistics …

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Your Business Should Have A Facebook Group (or Several!)…Here’s Why and How

Facebook has become such an important way for businesses to market their products and services. But with recent changes to the Facebook algorithm, many businesses are struggling to get the same exposure they used to get on Facebook. As this graph illustrates, the distribution and engagement of a typical post have gone way down over …

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Facebook Is Changing How You’ll Manage Ad Campaigns Soon…Here’s What You Need To Know

Facebook has announced that as of September, a relatively new and controversial feature on their advertising platform called Campaign Budget Optimization will become the mandatory default. Not the optional setting that it is now. You can expect that starting in September when you create your new campaigns, they will use Campaign Budget Optimization as the …

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Four Different Ways You Can Create Targeted Local Ad Campaigns On Facebook

Facebook has become the most powerful advertising platform for small businesses. The combination of being able to reach people by their interests, social connections, pages that they’ve visited, as well as by their location makes them a very effective and powerful option for small businesses to reach new prospects and customers, and grow their attention …

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Likes & Dislikes

4 Essential Facebook Marketing Strategies the Top Business Pages Use

There is no official playbook for getting great social media performance. Those who succeed get there by making educated guesses, marking their results, experimenting with optimization changes, and measuring again. You should go through this process, too, but you can take a shortcut by observing what works for others. Facebook’s algorithm is changing all the …

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Facebook Changes

6 Facebook Changes You Need to Know About … And What They Mean for Your Business

Facebook has evolved quite a bit since its launch in 2004 …for better or worse. When it comes to your business, you may lean closer to the “worse” category considering how hard it’s getting to reach your audiences without paying for ads. On the bright side, there are more options than ever for connecting organically …

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