Photoshop has long been the go-to application for those of web page designers. The problem is that while the program is the easiest and most efficient to navigate, the world wide web – and how it is used – has changed drastically over the past 10 years. This is especially true with the advent of gadgets […]
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If you are a roofing contractor and you own a company website but are not getting the result you want. There are some things that can be done to make your site more competitive and get those leads that you need to run a successful business. A poorly designed website is a sure way to
The good news about Google’s ever-evolving algorithms is that they are constantly striving to push the best content to the forefront of search engine results page (SERP), and that’s what we all want, right? The bad news is that those of us with businesses to run must remain vigilant to make sure our SEO strategies
Are You Forgetting These 3 Fundamentals of Your Contractor Website? In today’s world, local contractors know the importance of having an online presence. Sales that used to only come from word of mouth or print advertisement have turned into sales that are generated through online contact. Having the right website that is SEO friendly will
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Small businesses have to compete with the big fish, doing everything possible to make all road signs point their way. In the mobile era, that means really getting a grip on local SEO strategies. Local SEO for small businesses has never been more important. Mobile searchers’ results are largely related to where their gadget is
Pinterest is often defined as a social discovery tool, and it has become one of the most popular websites for individuals and companies seeking ideas for events and projects. Emily Schiola, a social media authority on how to use Pinterest for small businesses, recently shared some tips on how to get the most out of
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It was easy to see how a Facebook account would help with marketing efforts. And you can probably come up with regular 40-character Tweets to engage with the online community. But other social media channels can be less straightforward when it comes to business marketing. Instagram, anyone? It’s just a photo sharing sites for mothers
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Does your local business need a newsletter? When you’re debating whether or not to invest the time in producing an annual newsletter, brand stylist and designer Amanda Genther offers five reasons to use a newsletter to increase your company’s profits: Keep in touch with current/prospective clients: A newsletter creates goodwill between you and your customers.
Years ago, marketing studies indicated that red, black, and yellow were the colors most appealing in print and sign advertising. At this point in time, marketing and branding is almost completely dependent on Internet-based advertising. Nothing is more powerful than your website, and your website color choices are unlimited. Choosing a color scheme for your
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Your homepage is like the front of a brick-and-mortar store. The content and images you present to website visitors create the first impressions that will either entice customers to walk through the “door” to learn more, or turn back and head to the next business on their list (or Google search). The following tips can
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