There is no easy way of saying it, but while SEO is integral for a business, it is exponentially difficult to get a grasp of and navigate through. But you can’t just skip it because of that, can you? Your business needs to have a site that is well optimized according to the demographics and …
Essential Elements For A Successful SEO Strategy Read More »
If you’re not optimizing your content for questions, you’re missing out on opportunities to engage customers and drive more traffic to your site. Questions are valuable for many reasons: Question research is excellent content inspiration. Questions are engaging and trigger a natural reflex to answer. Questions are useful for audience research. Question research gives you …
Keyword research is as old as SEO itself. Search engines use keywords to provide a list of relevant results to the searcher, and as this SEO market expanded, Google brought in an advertising platform that gave businesses a chance to appear on search engine results pages for keywords. From there, Google offered a tool that …
Keywords, content, and SEO tend to be the focus when you’re trying to direct more traffic to your website. Images are a powerful tool for traffic as well, but unfortunately, many marketers aren’t using them to their fullest potential. Images are content as well, which can be easy to forget. In fact, images are an …
Google is responsible for billions of internet searches each day, as well as over 85 percent of the search engine market share, so the ultimate goal of a marketer is to find their brand high in the ranking. Without knowing the factors that Google considers in the ranking, however, it can be difficult to achieve …
Artificial Intelligence, or AI, transformed the digital landscape in more ways than one. Image-recognition software, semi-autonomous vehicles, medical robots and other AI-enabled technology are all possible with this revolutionary technology. For marketers, AI also presents opportunities we never could’ve dreamed of. With AI marketing, digital markets can improve personalization and generate better performance and profits, …
The internet constantly evolves. As search engines become increasingly skilled at delivering targeted content to their customers, SEO best practices quickly become outdated and threaten to drop your site low in the rankings. Fortunately, these outdated SEO practices are easy to avoid once you know them. Take a look at the SEO practices that once …
Hello! Is this thing on? We just wanted to make sure you heard us loud and clear when we said: “Voice search is the most significant development to hit SEO since Google debuted.” That may sound like a hot take, but statistics describing the growing usage of voice search resoundingly back it up. Twenty percent …
Modern digital ads can have a huge relevancy problem, and using a retargeting strategy is one of the best ways to solve it. With retargeting, you only show ads to people who have indicated interest in your product or website before. Usually, the interest-signaling behavior is a visit to a particular page on your website. …
Retargeting: What It Is, And Why Every Local Business Should Use It Read More »
Is your website pulling its weight? Is it doing everything it needs to in order for your business to be seen on the search engines? Find out during today’s podcast when Lora Shipman interviews Frank Demming from Local Business Marketing Solutions. Frank takes us through the ins and outs of SEO (Search Engine Optimization) and …
Podcast: Is Your Website & SEO Pulling It's Weight? Read More »
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