Content creation is the name of the game for online marketing. Creative, targeted content is the means to increasing your brand’s online presence. However, how does one decide what content will be the most effective? Here are some tips for deciding how to choose content to share: Find the right launch pad. Use Portent to …
If you own a small business, it can feel impossible to compete with Fortune 500 and corporate chains when it comes to your social media campaigns. Rather than giving up, focus on hyper-local markets; we have a feeling you’ll notice the difference. Hyper-local social media marketing considers geographic marketing on a smaller scale, called …
What are the Basics of Hyper-local Social Media Marketing? Read More »
Twitter can be one of the most intimidating social media platforms for small businesses to utilize – what are you supposed to say? Who do you say it to and how often should you say it? Fortunately, market research on Twitter can help you and your marketing team optimize one of the most powerful means …
Hopefully, your business is cashing in on the invaluable benefits Twitter offers in regards to keeping your products and services in the social media conversation. Google’s paying attention, and their algorithms are being crafted to give more ranking attention to companies who have the largest social media activity. Many people are learning social …
Online marketing with Google Hangouts is becoming a useful tool for businesses to develop a rapport and build their brand presence while significantly increasing high-quality followers. Here are some tips and advantages of using Google Hangouts to increase your online presence: Take Advantage of Double Exposure. The broadcasts you create on Google Hangouts are promoted …
How Google Hangouts Enhance's Your Online Marketing Read More »
Any business owner knows 1,000 leads means nothing if none of those leads become hard sales. Quality always trumps quantity, and the same is true with social media for businesses. You can have 20,000 Facebook followers but if they aren’t really engaged, then their likes mean nothing. Instead of trying to get a specific quantity …
Why You Should Place Quality Over Quanity in Your Business's Social Media Read More »
Are you wasting time using social media networking tricks that don’t work? That’s always the fear in a time when the “hows” and “whats” of social media marketing and networking are just being developed. Even so, here are few myths about social networking for businesses that we would like to debunk: — Everyone’s on Facebook. …
Important Myths About Social Networking for Business Read More »
Are you in a social media rut? Are you just starting out on the digital marketing pathway and looking for ways to network more effectively? Twitter and LinkedIn are two of the most effective social media networks when used regularly and creatively. Regular activity and/or citations on either platform will boost your position and facilitate …
How You Can Network More Effectively on Social Media Read More »
In today’s real-time online marketplace, competition seems to be ten times tougher than 20 years ago. At Local Business Marketing Solutions, our team will study your closest competitors’ marketing strategies. We’ll show you how better visual content marketing will create leads and give your company the winning edge. Our professionals will design a marketing plan …
Visual Content Marketing: How to Create Leads With Images Read More »
Instagram is an online photo/video sharing program used primarily by individuals, but its steady growth is due, in part, to its business marketing potential. It was acquired by Facebook in 2012 and its growth/use percentage surpassed Facebook’s in 2013. With millions of users, how can you make your company stand out on Instagram? Here are …
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