Small businesses have to compete with the big fish, doing everything possible to make all road signs point their way. In the mobile era, that means really getting a grip on local SEO strategies.
Local SEO for small businesses has never been more important. Mobile searchers’ results are largely related to where their gadget is located. If the search engines aren’t 100% positive where you’re located, there’s a good chance your business will be skipped over.
Here are a few local SEO tips for small businesses:
- Make sure you’re registered. Visit the Local Business Pages for all three major search engines: Google, Yahoo and Bing. These business listings, combined with good local SEO-oriented content creation, will help your business to be found more readily. Optimize the pages using high-quality photos, hours of operation and a concise but detailed list of products/services. Keep these three dashboards bookmarked so you can edit and monitor them accordingly.
- Clean up the stragglers. There’s a good chance your business has listings you didn’t even know about. Find them using Yext or Localize. You can get in contact with the listing hosts and, once you’ve proved you’re the owner, you can clean them up and/or create streamlined profiles so your brand remains consistent across the internet.
- Manage your reviews. Google is crafting algorithms that pay more attention to how a company’s information is shared, linked to, liked, commented on and – yes! – reviewed. Do take reviews seriously and be open to making in-house changes that address legitimate customer comments. This will help to keep reviews trending towards the positive. When a review is negative, respond professionally and responsibly so your attention to customer service shines though.
Once these basics of are in place, your local SEO strategy will begin to payoff in increased site visits and leads. And for professional guidance on crafting a SEO strategy, call on Local Business Marketing Solutions.