While there is no doubt that social media is one of the most crucial internet marketing pillars on which the foundation of your business is reinforced; but have we got it all figured out?
Considering the quick and regular updates, it won’t be an exaggeration to say that we often end up making mistakes while advertising on social media channels, which even if recovered timely can damage the reputation. It is undoubtedly a cost-effective method to enhance audience engagement and boost conversion, but being a competent marketing tool with a dominant presence, a mistake of any magnitude can have a long-lasting impact on the business.
In today’s post, we are going to discuss fatal social media advertising mistakes that you should not make and keep an eye out for, before launching your next campaign:
CLICKBAIT ADVERTISING:
What is your immediate response to misleading titles and information? Switching to a different website? Closing the tab? If your social media posts are in any way deceptive or irrelevant, this will put your brand’s reputation in a bad light. While your content might get a lot of clicks out of curiosity, the bounce rates would be even higher, which no business wants. Also, did you know that Facebook has an algorithm that identifies and penalizes clickbait links? Solution? Create a compelling and unique title for your content, which best describes what sets your content apart.
WRONG TARGETING:
How do you make sure that every marketing dollar that you are investing is yielding maximum profit? By establishing and adequately targeting the right audience. Targeting a too broad or narrow audience base will be a waste of your efforts and money, that you’d put in the campaigns. Refine and define your target audience based on your marketing budget, demographics, etc.
NOT CUSTOMIZING YOUR CREATIVES:
With Facebook, you get the opportunity to create the content, creatives, and a powerful title, but with Instagram, you only get a picture to make the impression. Understand the context here? You cannot just use one right image across all social media platforms and think you are winning this game. Audience consumes content differently on different platforms, so one size fits all approach won’t work. Educate yourself and understand how to ensure maximum impact with creatives on Facebook, twitter, and Instagram.
NOT UTILIZING PIXELS:
Your social media advertising approach should not be “set it and forget it.” Every campaign should be appropriately tracked with tools and codes. One such proficient conversion tracking code is pixels. A snippet of code that can be put directly on the site can be very helpful in tracking the campaign performance, user’s behavior, and shopping patterns. This insight can be used to customize the audience and improve your campaigns, planning, and execution. Track conversions properly and optimize the social media content accordingly for the future.
NOT TESTING FOR A/Bs:
What is A/B testing, you ask? It is an experiment to check which particular strategy, subject line, the content trick would work the best in terms of performance. This helps in understanding what will work best for your ad strategy and what can be done to improve the conversion rate by refining the audience. The real data insights help ensure that your campaign is not underperforming.
A practical and significantly much profitable method than you are investing time and energy being cautious while worrying about the intricacies of the business would be hiring a dedicated team of social media specialists from a social media agency in New Jersey like LBMSLLC. We will curate a profound tailor-made strategy aligned with your industry requirements, goals, objectives, and target audience-base to ensure maximum recognition, forging, and fostering healthy relationships for long-term benefits.
Request a strategy session with LBMSLLC social media expert to transform your business’s social presence today!
