Here’s what it means for your business You’ve no doubt heard over the years that you should build your list and that usually refers to building an email list. Having a good list of prospects and customers that you can email on a regular basis is one of the easiest, most affordable and most effective […]
A simple browser extension makes it easy for salespeople to create videos for prospects. Videos are one of the most effective and powerful ways to communicate a message and add personalization to a salesperson’s follow up process. But creating videos can be a challenge for a lot of people and we certainly don’t want to
As we all know, video has become a very important format for marketing for all types of businesses and all types of marketing platforms. From YouTube to Facebook, to Instagram, video has become the most important format of content in today’s marketing world. How can you take advantage of video at your business? There are
Nine Videos Every Small Business Should Create And Use For Their Marketing Read More »
Google Analytics provides remarkable free analytics tools to help marketers get more insights into their audience and improve their marketing efforts. With so many tools to choose from, however, it can be overwhelming to learn and use them to inform your campaigns. Fortunately, we’re here to discuss Google Analytics and help you get the most
Using Google Analytics to Improve Content Marketing Read More »
For many businesses, sales and marketing are delineated teams. Marketing is tasked with generating leads, while sales is responsible for qualifying leads and getting to the sale. Unfortunately, this can lead to a lot of dissension and opposition between the two teams, which impacts the success of both. Sales and marketing alignment is one of
Sales and Marketing Alignment to Reach Your Business Goals Read More »
Manipulation is the ability to change the behavior or perception of others in clever or unscrupulous ways. For many, the word has negative connotations, so the idea that manipulation can be used for marketing conjures up images of scare tactics and deception. While marketing involves some manipulation, it isn’t necessarily a bad thing. Done ethically,
While the industry is divided on the use of blockchain in general, thanks to cryptocurrency, there’s no question that it has plenty of promise in digital marketing. Though blockchain got most of its attention from Bitcoin, there’s much more to this technology than cryptocurrency. Blockchain provides a method of digital record-keeping that keeps a ledger
Content has become the currency of the internet, giving you limitless options to promote your brand, engage with your audience, hit new target markets and provide value to your customers. That said, content is about more than blog posts. There are many types of content out there to keep your message fresh and your audience
As 2018 comes to a close, a savvy marketer will be looking ahead to the upcoming year and developing a digital marketing strategy to stay ahead of the competition and boost brand awareness. With so many changes that occurred at the end of 2018, it’s important to revamp your strategy and account for current trends,
Despite being over a decade old, YouTube still acts as a ripe garden bed for audience growth. Brands looking to interact with audiences in current, relevant ways will find that video marketing content is one of the most effective methods they have at their disposal. They’ll also find that YouTube still remains one of the
Everything You Need to Create a YouTube Channel That’s Ready to Grow Read More »
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