If you’re not using Google Trends, you’re missing out on a wealth of information. We know that sounds cliché, but it’s true. Google Trends is a veritable treasure trove of SEO information that can help you to isolate the terms that will work best to drive new site visitors – and business – your way.

Here is a little background on what Google Trends is, and how to use Google Trends to your advantage.

What is Google Trends?

Google Trends captures a ton of information about keywords and phrases and then sorts them out using numbers, percentages, charts and graphs so you can see how, where and when they’re being searched – and even a little information about who is using them. This can help you create website and social media content that is more likely to be found.

How do I use Google Trends?

To begin, you type in a keyword term you want to do some homework on. This will yield a variety of results, including:

• The search term’s popularity
• How it has trended over the past X years (these timelines vary)
• Maps reflecting geographic interest in the terms, by country, state or city view
• Related search terms and their corresponding search analytics

Google Trends even goes a step further to give you more in-depth information about what people were actually looking for. For example, the tool can tell you how many people looking for “vegetarian dishes” ended up clicking on tofu, humus, or tempeh-based recipes.

The more you become accustomed to analyzing the results, the better you will get at crafting the specific content prospective clients are looking for. Play around and don’t forget to hone in on local SEO keywords to enhance your mobile search prowess.

Looking for additional insight on using Google in your SEO strategy? If so, contact Local Business Marketing Solutions to learn more about how to use Google Trends to grow your business.