Pinterest can be one of the trickiest social media platforms for the average small business owner to use. This is particularly true if your business is service-based and you feel like relevant visuals are difficult to sensibly promote and organize.
If this rings true for you, it’s time to educate yourself on the advantages of marketing with Pinterest messages.
Marketing With Pinterest Messages? What Pinterest Messages?!?
Perhaps your first question is, “what the heck are Pinterest messages?” You’re not alone. Many smaller marketers have missed the news regarding Pinterest’s newest message feature. The new message option allows you to communicate directly with your followers using private messages.
This can be an extremely beneficial way to create a more personal connection with current and prospective customers, as well as a means of learning more about your target markets. You can communicate directly with a Pinner from within the site, or you can send them a personalized message that will land immediately into their email Inbox. Here’s how you do it:
- Click on the icon. First, you’ll want to click on the notification icon to the right of your Pinterest username. Click “Messages,” then click “+” to start a new message.
- Choose your Pinner. Now you can type or find your Pinner’s name to select the message’s recipient, and click “next” to open the message box.
- Use visuals and text. Not surprisingly, Pinterest’s message box is designed to include both text and visuals in your message. You can drag pins into the box to create more interesting message material.
- Watch your boards. Now your mission is to pay attention to which boards see the most action, and which Pinners are the most active on your site. Concentrate your initial messages there.
Personalized customer communication is a savvy way to increase activity on your social media sites.
The more you take advantage of marketing with Pinterest messages, the more creative you’ll become with using this tool to your advantage. Do you feel you or your marketing team could benefit from a personalized tutorial on how to increase your Pinterest marketing prowess? Contact Local Business Marketing Solutions and schedule a one-on-one consultation today. Give us a call: 888-416-7752
