Hello! Is this thing on? We just wanted to make sure you heard us loud and clear when we said: “Voice search is the most significant development to hit SEO since Google debuted.” That may sound like a hot take, but statistics describing the growing usage of voice search resoundingly back it up. Twenty percent […]
Modern digital ads can have a huge relevancy problem, and using a retargeting strategy is one of the best ways to solve it. With retargeting, you only show ads to people who have indicated interest in your product or website before. Usually, the interest-signaling behavior is a visit to a particular page on your website.
Retargeting: What It Is, And Why Every Local Business Should Use It Read More »
The internet is a mobile-first world now, and your website needs to embrace this shift to avoid missing out on opportunities. By prioritizing your mobile experience with user-friendly design principles and an always-on-the-go approach to content, you can reap bigger rewards from referral channels and compete more effectively for visibility. There’s no understating just how
What is Mobile First Design? And Why Is It Important For Your Business? Read More »
Blogging frequency is somewhat of a sticky topic in the digital marketing world. Some people have hard and fast beliefs about how “you have to post seven blogs per week or EVERYTHING WILL EXPLODE!” Others only post whenever they feel like it, which can be as unpredictable as it sounds. In truth, both camps are
Recent surveys show that the majority of businesses plan to increase their digital marketing budgets over the next 12 months. These increases mean stiffer competition and growing rates to achieve the desired level of impressions and performance. Today’s internet marketing practices have matured dramatically since the days of dial up. Channels like social media have
You may not know it, but your web pages are FAT and seriously need to go on a diet. Today’s mobile users demand speed and AMP delivers it. WHAT exactly is AMP? Accelerated Mobile Pages are lean and mean version of websites for mobile viewing and they transforming the way that readers experience your website.
How to AMP Sales & SEO With Accelerated Mobile Pages Read More »
Video is quickly becoming the dominant form of content online. Views, shares and uploads of video are accelerating at a breakneck pace. Many forms of existing content, such as blog posts and how-to articles, are also pivoting to video rather than text-based formats. People simply can’t get enough of video! For business owners, video content
Generating ideas for your content marketing strategy can be extremely tough. It gets even harder when you focus so much on your brand goals that you get tunnel vision. Fortunately, there are plenty of brands out there doing an amazing job with content marketing and getting great results. You should totally steal from them. Really.
As competing for user attention with content and social media marketing gets more challenging, keeping up with the latest trends is essential for achieving ROI on your campaigns. According to a recent survey of 344 social media managers, almost 80% of businesses use social media to post original content. Yet, just a little over half
Content And Social Media Marketing Trends You Want to be Using Read More »
The internet is quickly reaching a point where small business owners need to embrace video marketing in order to survive. In just a few years, ignoring video content will be on par with not having a business website. To explain why this will be the case, we’ll let the small business video marketing statistics do
Video Marketing Statistics Every Small Business Owner Should Be Aware Of Read More »
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