Your website design is of utmost importance if you want your inbound marketing campaign to succeed. The website is central to your online marketing strategy, which means that if it doesn’t work properly, your whole campaign could be wrecked. It’s important to put additional effort into making your website attractive to visitors. One way you can can do this is by sprucing up your website design with audio. The following are a few ways that you can use audio on your website:

• Compliment visuals: Audio doesn’t have to be exclusive to video on your website. You can use audio to enhance different types of visuals, including still images and flash animations. For example, audio is a great way to explain step-by-step instructions that are visually relayed through the use of simple drawings.
• Provide Feedback: Audio can be very helpful as a feedback mechanism. For example, if a user takes an action, audio can be used to confirm to the user that he or she took that action. This can be quite helpful in case the user is unsure of whether the action he or she took was read by your website.
• Personalization: Audio can enhance the atmosphere of your website design, such as by playing a subtle musical tune in the background of your homepage. If you do decide to do this, make sure that whatever audio you use isn’t distracting and doesn’t cause the page to slow down. The last thing you want to do is annoy the visitor.

These are a few ways that you can improve your website design with audio. For more advice about creating a web design for your business, schedule a one-on-one marketing consultation with one of our experts at Local Business Marketing Solutions today. We’d love to hear from you.