Facebook and Twitter are valuable networking sites, but as a business marketing tool, LinkedIn is not an option; it’s a necessity. “If you want to hang with the big players – a place where connections are made, leads generated and deals go down,” says Lewis Howes, a prominent social media specialist.
It’s easy enough to post individual information on a career page, but you need to learn how to market your business with LinkedIn, as well. Here are some of the steps you can take to begin the process:
- Join a LinkedIn Group pertinent to your industry. Construction Marketing Ideas connects almost 9,000 construction businesses daily.
- Ask questions and become a go-to for others by creating an Answers App on your page. You’d be surprised how many leads this will generate!
- Search for potential customers using the Advanced Search function. Then, connect with them. Send a message that mentions your common interests, groups, etc. Here’s an example: Hi, Tom: I noticed we both played basketball in college and we’re both Rotary members. I would like to connect with you to learn more about Xyz Roofing. There may be a number of ways we could help one another. Would you be interested in a brief chat in the near future? Let me know, and thanks!
Let us know if you’d like additional information on how to market your business with LinkedIn. We will develop a comprehensive marketing strategy for your small business, regardless of size or specialty.
Are you a small or seasonal business, positioned to increase your profit margin this year? We can help! Request a one-on-one marketing consultation. We will connect you with a knowledgeable specialist whose goal is to help you grow your business. Call 888-416-7752 x101 or contact us at Local Business Marketing Solutions and we’ll develop your plan for tomorrow.
