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Successful businesses are built on effective stories. People love to see, read, or hear stories because it creates a human connection based on empathy.
The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. What do stories have to do with marketing? Well, people remember stories 22x more than facts and figures alone and, thus, storytelling can boost conversion rates by a significant 30%.
Stories help your writing to stand out. In the unending ocean of blogs (over 500 million of them!), interesting stories share personalities and entertain the readers. While they may be searching for answers to their problems, they also want to have a little fun!
Clever storytelling also helps the writer to connect to the reader. It shares your unique voice and displays your personality. Telling stories is how you can get people to look forward to your content eagerly, instead of reading a blog once and never coming back to your site.
One study showed that a blog post that opened with a story saw nearly 300% more readers scroll all the way to the bottom of the page. Since the call to action in a blog post is usually near the bottom, that’s 300% more people with a chance to convert!
Articles Mentioned in this Episode
Why is storytelling important: https://blog.atomicreach.com/the-art-of-storytelling
How storytelling will increase Oxytocin: https://study.com/academy/lesson/the-neuroscience-of-storytelling.html
92% of consumers prefer storytelling in your marketing: https://marketinginsidergroup.com/content-marketing/4-benefits-storytelling-marketing/
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