Staying ahead of the curve in an ever-changing digital landscape is key for local businesses striving to thrive. With over 15 years at the helm of his digital marketing agency, my guest on today’s show, Frank Demming, has mastered this ability.

After pivoting from general clients to specializing solely in legal marketing, he now helps small law firms grow by deploying the latest online tactics.

In our conversation, Frank shares hard-won wisdom on niche marketing, from the power of hyper-targeted display ads to hosting educational podcasts. He unveils his favorite martech tools that have consistently generated leads from search engines and social media. We break down how to balance authenticity with consistency on platforms like Instagram and LinkedIn.

Frank also weighs in on the meteoric rise of AI and where he sees marketing headed next. With concrete strategies for dominating local SEO, actionable social media tips, and a realist’s perspective on adapting to tools like ChatGPT, Frank provides marketers with a roadmap for future-proofing their skills. He distills over a decade of expertise into clear guidance for taking your services to the next level in an ever-evolving digital domain.

So, without any further ado, on with the show!

[02:07] – Frank Demming shares how he entered the digital world and focused on content marketing and networking for law firms.

[08:04] – Frank discusses their experience with Dan Kennedy’s program, including niching down and attending exclusive events.

[15:33] – Frank explains the local marketing trends for law firms and discusses targeted online ads using user data to display relevant ads to specific individuals.

[23:51] – Frank and Stephan mention some of their favorite tools for local SEO.

[27:35] – Frank discusses the benefits of using AI in SEO, including keyword research, technical SEO, content creation, and more.

[31:01] – Frank emphasizes the appropriate social media marketing strategies for law firms.

[34:32] – Frank shares stories of lawyers who’ve benefited from their services, including one who went from hating family law to now loving it with the help of an associate.

[40:16] – Frank advises lawyers on due diligence and adapting technology and the latest digital marketing trends.

If you are a personal injury attorney and would like to know a bit more about our proprietary display ad campaign methodology, visit our page here and we’ll show you how the I.C.IC. method can work for you.