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The top social media trends of 2020 that will rule the digital world

In the modern era, saying that most of the people connected to the internet spend most of their time on social media platforms will not be wrong. In the current technology-driven digitized era, social media is no more an option as it has become an integral part of everyone’s life. There are so many people […]

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Why and How You Should Create Your Own IGTV Series

In 2018, Instagram rolled out a new platform called IGTV, which allows users (and businesses!) to create long-form, vertical video. This creates some new marketing opportunities for you and your business. Today, I’ll tell you why you should create your own IGTV series, give you steps and strategies so that you can get it done.

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Video Testimonials From Happy Customers Are The Best Marketing Content…Here’s How To Get Them

Proof in the form of happy customers that are willing to tell the world how happy they are with your products and services is the best marketing content possible. Nothing will give a prospective customer more confidence than seeing a variety of glowing testimonials about the thing they are about to buy. So how can

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Why You Need To Incorporate A Social Messaging Strategy Into Business

The stats on social messaging – and consumer expectations regarding businesses using messaging to communicate with them – paint a very clear picture: You need to have a social messaging strategy in your sales and customer service processes! Take a look at the numbers: By the end of 2018, it was reported that 78% of

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Facebook Is Changing How You’ll Manage Ad Campaigns Soon…Here’s What You Need To Know

Facebook has announced that as of September, a relatively new and controversial feature on their advertising platform called Campaign Budget Optimization will become the mandatory default. Not the optional setting that it is now. You can expect that starting in September when you create your new campaigns, they will use Campaign Budget Optimization as the

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3 Statistics That Show Why You Should Start a Podcast…And The Easy Way To Launch One

You may not realize it yet, but your business should have a podcast! Podcasts as a powerful marketing tool The popularity of podcasts is exploding as is their influence on customer decisions. And there’s a good reason for that. Podcasts are convenient to listen to whether you are at home, driving your car, or at

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