In the modern era, saying that most of the people connected to the internet spend most of their time on social media platforms will not be wrong. In the current technology-driven digitized era, social media is no more an option as it has become an integral part of everyone’s life. There are so many people active on social media every second that it has become an entire virtual world in itself.
Well, this can act as one of the most fruitful opportunities for businesses if they work with an excellent social media agency in New Jersey. But to make the most of social media platforms, you need to keep tabs on the latest social media trends, and this is what we are going to address in this blog post.
Ephemeral content will be trending again
The attention span of people on the digital platform is short, and it has also altered how people consume content. This is one of the main reasons why short and crisp content formats like short stories have become mainstream. Short stories are enticing and engaging, and people love to scroll through them for hours. So, if you are looking forward to making your mark on social media platforms in 2020, then you will surely have to make ephemeral content an essential part of your content strategy.
Influencer marketing isn’t going anywhere
If you think that influencer marketing will not be relevant in the year 2020, then you are highly mistaken. If you succeed in creating a crystal clear influencer strategy that will easily integrate with your overall marketing strategy, then you will be able to make the most of this social media trend. But your influencer marketing strategy should outline your content guidelines and brand goals as well. You will need to prefer authentic influencers in comparison to powerful influencers to use these social media trends. If you already have a good influencer marketing strategy in place, then you don’t have to worry.
Currently, there are more than 3.484 billion users on different social media platforms, and the number is increasing by almost 9% every year. You will be surprised to know that almost 45% of the world population is already on social media platforms. But in addition to the increase in the number of social media users, there is a rise in digital detox as well. In digital detox, more people prefer to detox from social media, and for this, they are trimming out apps and profiles to step down. So while choosing a social media platform for your company, you will have to know which apps are being detoxed and which are being preferred over others.
With an increasing number of people using mobile phones for accessing the internet, voice searches will surely keep on increasing. On smartphones, people prefer to use voice search instead of typing, and this will impact how you use keywords on social media platforms. Instead of just relying on short keywords, consumers will start including long-tail keywords on social media platforms. In a voice search, people prefer a much detailed version of their search since they don’t need to type. For example, while typing, people may use ‘Hosted QuickBooks,’ but in voice search, they will use ‘Cheapest QuickBooks hosting provider.’
Niche social media platforms
Giant social media platforms like Instagram and Facebook have dominated the digital world for a very long period, and now it’s time for niche social media platforms to rise. TikTok is one of the best examples of how niche social media platforms have started fueling their growth and will surely level the playing field on the digital platform. B2B companies are preferring platforms like LinkedIn, while gamers are turning to Twitch.
If you will keep tabs on the latest social media trends and work with a reputed social media agency in New Jersey, then you will surely be able to make social media a strong base of your marketing.