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When you’re planning a meal out for a special birthday or anniversary, how do you decide where to eat? You might go with an old favorite that you know you can rely on. But if you want to try something new, you’ll probably seek a recommendation.
This recommendation could come from a friend or family member. But if you’re like most people, you’ll also check the restaurant’s online reviews. In fact, 97% of consumers say they read reviews for local businesses.
Leaving your testimonials and client feedback on review aggregators like Yelp makes them a passive resource. The customer has to search for the information. And if you don’t have a brick and mortar location, you may not be on any of those sites, to begin with.
That’s why you need a robust customer review strategy that brings your reviews to your own turf. Put them to work in your marketing efforts and let potential customers hear from people they trust — their peers.
In this episode, I discuss how to get your reviews on autopilot.
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