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Some marketers focus the majority of their efforts on keyword research and content creation. And while those are certainly important pieces to the content marketing puzzle, they’re not the entire puzzle.
You can write post after post of perfectly optimized content, but unless other sources are leading people to that content, your site won’t succeed the way you want it to. That’s why a backlink strategy is so important. Backlinks get eyes on your content and improve your website’s performance in Google search results.
If you don’t know what I’m talking about, you’re not alone! That’s why in this episode I’ve put together a simple explanation of what backlinks are, why they’re important, and how you can start to build yours. You’re going to love it.
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