As a lawyer, having a strong online presence is crucial for attracting new clients and growing your business. One way to enhance your online presence is by creating and optimizing a Google Business Profile. Here are five reasons why having a Google Business Profile for lawyers is important.
The Importance of Google My Business for Law Firms
Google My Business, or GMB, is a free platform provided by Google that allows businesses to manage their online presence across Google, including search and maps. For lawyers, having a GMB listing can be especially important because it can help improve local search visibility, provide important information to potential clients, allow you to manage your online reputation, and help with local SEO.
Our Guide to Setting Up A Google My Business for Your Law Firms
Setting up a GMB listing for your law firm is easy and only takes a few minutes. Here’s a step-by-step guide for creating a GMB listing:
- Go to https://www.google.com/business and click on the “Start Now” button.
- Sign in to your Google account, or create one if you don’t already have one.
- Enter your business name, address, and phone number. If you already have a website for your law firm, you can also enter the URL.
- Choose the category that best describes your law firm. For example, you might choose “Lawyer” or “Legal Services.”
- Verify your business. Google will send a postcard to your business address with a verification code. Once you receive the postcard, enter the code on the Google My Business website to complete the verification process.
Google My Business Best Tips for Law Firms
Once your GMB listing is set up, there are a few best tips you should follow to make sure it is effective:
Include detailed and accurate information. Your GMB listing should include your law firm’s name, address, phone number, and website (if you have one). It should also include a description of your services and any specialties your law firm has. Be sure to keep this information up to date, as any changes you make will be reflected on your GMB listing.
Respond to reviews. Your GMB listing will include a section where customers can leave reviews. It’s important to respond to reviews, both positive and negative, as this shows that you value customer feedback and are committed to providing high-quality service.
Use photos and videos. Your GMB listing allows you to add photos and videos, which can help potential clients get a better sense of your law firm and what it’s like to work with you. You can add photos of your office, your team, or even videos of yourself explaining your services.
Monitor and update your listing regularly. Your GMB listing should be treated like any other aspect of your online presence. Monitor it regularly and make updates as needed to ensure that the information is accurate and up to date.
How to Optimize Your GMB Listing
In addition to following the best practices above, there are also a few steps you can take to optimize your GMB listing and improve its performance:
Use keywords and phrases in your business description. Your GMB listing allows you to include a description of your law firm and its services. Be sure to include relevant keywords and phrases in your description, as this can help Google understand what your law firm does and improve your ranking in local search results.
Encourage customers to leave reviews. Reviews are an important part of your GMB listing, as they can help potential clients get a sense of what it’s like to work with you. Encourage satisfied clients to leave reviews on your GMB listing by sending them a link or asking them to leave a review when they come to your office.
Use Google Posts. Google Posts is a feature of GMB that allows you to share updates and information about your law firm on your GMB listing. You can use Google Posts to announce new services, share blog posts or articles, or even promote special offers or events.
Use Insights to track performance. GMB includes a feature called Insights that allows you to track the performance of your listing. Insights provide data on how many people have viewed your listing, how they found it, and what actions they took (such as calling your office or visiting your website). You can use this data to understand how your GMB listing is performing and make any necessary adjustments.
In conclusion, having a Google Business Profile is important for lawyers who want to improve their online presence and attract new clients. A Google Business Profile can help improve local search visibility, provide important information to potential clients, allow you to manage your online reputation, help with local SEO, and is free to create and maintain. By following the tips in this article, you can create and optimize your GMB listing to get the most out of it and help your law firm grow and succeed online.
If you’re looking to create a Google Business Profile, GMB Marketing Solutions is a digital marketing agency that provides high-quality marketing solutions and SEO services for local businesses. Contact us today to see how we can help.