The pandemic has caused all industries to shift their business online. Even if your business is physical like a gym or a massage spa, your stream of customers will be coming in from the internet. Without digital marketing, there’s hardly a chance you will be able to compete for customers. Thus, in order to market your business online and land customers, you need to integrate digital marketing strategies and adapt internet marketing techniques.
What is Digital Marketing?
Digital marketing is a strategy that outlines how your business will achieve marketing goals through online channels and platforms like social media and search engines. Most online marketing strategy plans outline how and which tactics you will be using to boost your business’s digital presence and in turn, land more customers. The budget you will invest for these tactics and channels is also outlined in your digital marketing strategy plan.
How to Develop an Effective Digital Marketing Strategy?
Here are eight simple steps you can follow to create an effective digital marketing strategy:
- Define your business and brand
Write down all your unique selling points for your massage spa, its value proposition, and its brand voice. Use brand guidelines to define your brand and outline how your business will come through in online campaigns.
- Build a buyer persona
Outline your target audience through custom buyer personas. See online user demographics and specify the motivations offered by your business to choose your services.
- Create specific marketing goals
Make measurable, specific, timely, realistic, and achievable marketing goals. These should be both short-term and long-term.
- Choose business-specific digital marketing services
It isn’t necessary to utilize all kinds of different marketing strategies. You only need to use those that offer the highest value for your business and the industry you belong to.
- Set your marketing budget
Research the cost of the digital marketing practices you will use. Set up a yearly budget and divide it into monthly expenditures spent on different services. Digital marketing agencies can provide custom packages inclusive of multiple services.
- Plan your entire marketing strategy
Your digital marketing strategy execution will be much more efficient if it is defined in depth. For example, if your strategy involves publishing content, you should have a consistently updated content calendar.
- Launch your campaigns
According to your plan, launch the campaigns across multiple online channels. Make sure all the channels feature tracking information.
- Track your results
Consistently measure and monitor the performance of all the deployed strategies. Use different tools like Google Ads, Google Search Console, and Google Analytics to keep track of your strategies and monitor the return on investment.
With these steps, you will be able to launch an effective digital marketing strategy.
Here’s a list of the top 4 digital marketing techniques you will be needing to boost your massage spa through the internet.
1. An SEO-integrated website
Search Engine Optimization (SEO) is a major part of digital marketing for every business, and a website is its best friend. However, when you have both a website and a social media presence your chances of effective SEO, and in turn a large array of customers, are high.
Therefore, if you haven’t yet created a website, go ahead and do it right now. It’s a simple process; simply connect with a digital marketing agency, explain your business, and get a website. The same agency can also take care of your SEO needs.
If you already have a website, ensure that is user-friendly, has minimal downtime, and is efficiently integrated with SEO. You can find several digital marketing agencies providing business-specific internet marketing services. Pay them a small fee and let them do the work for you while you come up with new strategies to improve your massage spa even more.
2. Invest in PPC
Pay-Per-Click (PPC) is a service in which search engines charge a fee to show your website on the top of search engine results, although you only pay when a customer clicks on your website. Your cost depends on the number of clicks your website is receiving. This is a highly effective digital marketing technique to show your website at the top throughout search engine results. You can find several PPC professionals on the internet or you can connect with a professional PPC management company to take care of your website’s PPC.
3. Utilize social media
Social media users increase daily, and having no or ineffective presence on social media platforms is a downside for your massage spa. Build a social media presence through different platforms and ensure that you are constantly working on improving them. Connect with your customers through it and enable them to reach out to you through it.
Social media paid ad campaigns can also do wonders for your incoming customer traffic. With the daily increase in social media users, social media ads can really increase the number of people visiting your massage spa.
4. Make use of keywords
If your company’s positioning throughout search engines is important to you, a content marketing and inbound strategy will work wonders. The integration of keywords into your content will allow you to improve the SEO of your brand and enable you to keep your customers engaged.
With the increase of users of the internet daily, a digital presence is a necessity for your massage spa if you wish to land new customers. A digital marketing strategy and deployment can work wonders for your business.
Keep track of your investments and connect with a reputable digital marketing agency that can deploy your strategy and take care of your internet marketing needs.