Almost every company has a website in this day and age, and odds are, so does your construction company. However, it needs to be much more than just a simple webpage with a little blurb about your company and some contact information. You want to use your website to attract more visitors, which you can turn into more potential clients. The best way to do this is to optimize your website in order to get it to rank higher on search engines. The following are a few tips for search engine optimization for construction companies:

Focus on becoming an authority – Traditional SEO (search engine optimization) practices involved stuffing keywords throughout a website in order to increase the site’s ranking. Although keywords should be used, it’s the content that really matters. This means establishing a blog where you can release helpful, informative content. You want to become an authority within your industry so that visitors will return to get their construction information and advice from you.

Structure of your website properly – Ideally, you should have a number of subpages for all of the services that you provide, like building renovation, retail construction, healthcare construction or entertainment construction, to name a few. Each page should have detailed information as well as images. The more authoritative each page is, the higher you’ll rank on search engines.

Track your results – Use an analytics tool in order to track how each page is doing. You can track how many visitors each page gets, how long the average visitor remains on your page and more to help you adjust your SEO strategy accordingly.
    

Use these tips for search engine optimization for construction companies. We invite you to schedule a one-on-one consultation with us at Local Business Marketing Solutions today. Give us a call: 888-416-7752