The way people search for information, product, and services online has a direct impact on SEO. And we are talking about it now because the digital platform is witnessing a paradigm shift in the way people search online.
With the influx of mobile phones and voice assistant devices, more and more people perform searches in the form of voice search rather than typing. This is mainly because we speak three times faster than we type, and with every second becoming prominent in the fast-moving 21st century, the shift to voice search doesn’t look surprised.
But what effect will this proliferation of voice search have on SEO and what you will need to do to begin on the right foot? Let’s find out through this blog post.
Keyword phrases will be more specific
In the world of voice searches, all the keyword phrases will become more specific, which will have a significant effect on your SEO practices. For example, instead of searching for just ‘Restaurant in NYC,’ people will use the phrase ‘I need the best restaurant in NYC’ when they use voice search. You will need to modify your content based on these types of changes in the search, but you will also have to incorporate more long-tail keywords in your onsite content. Good marketing companies in NJ, providing SEO services can surely help you with this type of approach in your content.
Content needs to align with what mobile devices can speak
You might have been focusing on long and detailed statements in your content before the influx of voice search, but now, you will have to start using more crisp, short, and clear statements in your content, if you want to make the most of the rise of voice search.
You will have to start thinking about the search intent rather than just focusing on keywords. For example, you will have to think about how you will answer a question like ‘Which is the closest British restaurant in NYC near me?’. This type of question can be answered by including a statement in your content like ‘The nearest British restaurant in NYC is the Berlin Barbeque.’ Popular marketing companies in NJ are insisting their clients use such statements in their content.
Improve website loading speed
Like the standard search engine optimization, even Google voice search will reward those websites that will load faster, and this will be fed in the Google search engine algorithm. The main reason behind the focus of Google on website loading speed because of the influx of voice searches is increasing access to the internet through mobile phones.
Since most people prefer voice search using mobile phones, a website will need to load faster to enhance the user experience. This is why make sure that the server response time is reduced, files are compressed, and all the images are optimized on your website. A good internet marketing company, in NJ, can also help you with this approach.
Include featured blocks of content
The average word count of a voice search will be 29 words long, but since everyone follows the simple concept of including shorter answers is what people use. So how can you make sure that Google will identify and read your content? The best approach will be to use featured snippets and optimize your content in such a way that your answers appear in the featured snippets.
A voice search will have a huge impact on the way people search for products, information, and service on the digital platform, and this is why you will have to make changes to your content strategy to make the most of the influx of voice search. You can also take help from internet marketing company in NJ to better align your marketing strategy with voice search.