With people spending more and more time online, digital marketing is becoming increasingly important for small businesses in a variety of industries. If you don’t have a cohesive online marketing strategy, it’s likely that you’re losing out on valuable customers. The best way to remedy the situation is to hire a competent digital marketing company. Experienced marketers can promote your brand and improve your reputation in your community.
But unfortunately, not all experts are equally competent. In most states, there is no marketing license, so anyone can claim to be a professional. To make sure you get great results, you should choose a reputable company with a history of success. Today, we’ll analyze the factors to keep in mind and help you select the best digital marketing agents for your business.
How to Choose a Digital Marketing Company
Your marketing company can make or break you. If you choose bad marketing experts, you’ll spend a lot of money, and you won’t see the results you desire. On the other hand, a great company can provide you with an excellent ROI, improve your reputation in your community, and help you achieve your goals.
The three criteria to keep in mind are experience, specificity, and quality of service. Always select someone who has been working in marketing for some time, since they’ll be aware of trends and strategies a newbie might miss. You should also make sure that the agency you choose can provide you with the correct services and that they always offer a high level of customer service.
Check the Services Offered
Not all marketing companies offer the exact same services, and you have to choose one that provides the kind of marketing you need. For example, most businesses don’t use all available social media platforms. It takes a lot of time to run Facebook, Twitter, Instagram, TikTok, Pinterest, and YouTube accounts successfully, so it’s best to focus on one to three instead of trying to use them all. Make sure your marketing company can help you with your chosen site.
If you already have a website, you need to check that the agents will be able to work with the software and hosting service you’ve selected, and if you want to run paid ads, you need to find out whether the marketing company can help you with this. Often, this kind of information can be found on the website, but you can also call your marketing experts directly and ask them about the services they specialize in.
Check the Portfolio and Reputation
Even if the website states that a marketing agency can provide the service you need, you should have a look at their previous work. A high-quality firm will have a Portfolio page, so you can check what other businesses they work with. Have a look at the customers’ websites and social media profiles. Do you like what you see? Is the content professional and engaging? If so, the marketing company is doing its job well.
You can also find out more by checking out the testimonials or looking at the company’s reviews on independent sites. In addition to a high quality of work, a good agency will provide excellent customer service. When browsing reviews, check for words and phrases such as “friendly,” “professional,” “easy to work with,” and “good communication.”
Check that the Company Can Work with Your Type of Business
Not every business has the same marketing needs. A small arts and crafts shop will require a creative team that is able to produce vivid content to engage viewers. In contrast, a law firm will need a digital marketing company that produces formal and professional content. While a single firm might be able to work with both of these businesses, it’s worth double-checking that your chosen company can meet your needs.
You can start by finding out who the agency’s other customers are. Are their businesses similar to yours? If you plan on spending a lot of money on marketing, you could also ask the company to provide you with references. By contacting previous or current customers directly, you can find out whether the marketing agency will be able to meet your needs.
Speak to the Agency Directly
While you can find a lot about a business by reading through the website and the testimonials, it’s always best to speak to the agents directly. Once you’ve found a marketing company you like, you can schedule a call or book a video session to discuss your situation. During this strategy call, the marketing experts will ask you questions about your business, review your current strategies, and come up with ideas for the future.
This call is a great opportunity for you to find out whether you would like to work with the agents. You can assess their communication style, their enthusiasm, and their experience level. What’s more, you can determine whether their ideas would fit well with the way you currently run your business.
What Should I Ask the Marketing Experts?
Before you call a marketing company, you should make a note of some questions you could ask them. That way, you’ll be prepared, and you won’t forget something important. Some of the points you should include on your list are the agents’ experience levels, what other businesses in your industry they are working with, what projects they have completed, and who will be working on your account.
You can also ask more specific questions about the process. For instance, you might want to find out more about the billing system, the frequency of strategy sessions, the agency’s preferred communication channels, and the financial incentives they offer.
What Results Can I Expect from a Marketing Company?
You might not immediately see an increase in sales after you hire a marketing company. Digital marketing takes time because you’re not just selling a one-off product: you’re building relationships with leads and customers. At first, your marketing team will focus on driving a large amount of relevant traffic to your website and social media accounts.
These people might not be ready to buy immediately, so your marketers will keep publishing interesting and relevant content. That way, your audience stays engaged. Several months after you employ the marketing company, you will start to see a significant increase in sales. Since your new customers already have a positive opinion of you, they will become repeat shoppers if they enjoy your product or service.
Do I Need a Marketing Company?
Most small and medium-sized businesses aren’t experts at marketing, so they could benefit from professional help. Having a great marketing team can not only increase your revenue, but it can also take the pressure off you because you won’t have to worry about maintaining your website and your social media accounts. Instead, you’ll be able to focus on making your product or service excellent and developing new ideas for your business.
Not every digital marketing company can provide you with excellent results. To make sure you’ll be successful, you should find out what services are offered, look at the agents’ portfolios, and check that the marketers have experience in your industry. You should also attend a phone or video meeting to determine whether the marketing experts are a good fit for your business. Call us today at Local Business Marketing Solutions to book your initial consultation.