8 Digital Marketing Services That Provide Excellent ROI

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8 Digital Marketing Services That Provide Excellent ROI

In the current market environment, businesses that want to succeed need to have a strong online presence. With an optimized website, engaging social media accounts, a large email list, and great content, you can beat out both the local and the global competition. But what exactly are digital marketing services, and what strategies can improve your business’s ROI?

Online marketing has many components, and they can all provide you with a good return. For example, you might run paid ads, design an intuitive website, market your product or service on social media, or put together an email list. The strategies that will work best for your business depend on your industry, your size, and your time and financial commitment.

8 Digital Marketing Services That Provide Excellent ROI

1. Paid Online Ads

Building up successful social media profiles and getting a lot of traffic to your website can take time. If you’d like to speed up the process and get a lot of clicks quickly, paid online ads are right for you. There are several options, but you usually pay per click, which means that you only pay when someone clicks on your advertisement and views your offer. These ads can get you an ROI of 50% or more if they are set up correctly.

A good marketing expert might create a funnel from your ad to your product. This means that your leads will be taken through a process that
involves several steps. At each stage, they learn something useful, or they find out more about you and your product. The goal is to show the leads why working with you is best. Eventually, they will be taken to your sales page, and they can purchase your product or service.

2. Search Engine Optimization

Search engines always display the content they think is most relevant first. To make sure you appear at the top of the list, you have to follow SEO principles. First, you should find out what your potential customers are typing into the search box. These terms will be your keywords, and they can either be specific or general. Next, you have to convince Google and the other search engines that your page contains the most relevant information.

You can do this by incorporating the keywords in strategic places on your pages. Additionally, you should make sure your site is up to date, fast, and easy to navigate. The search engines’ algorithms also take into account how new your content is and how much time people spend on your page. If they linger for a long time, your content was relevant to them. Therefore, you’ll be displayed higher the next time someone searches for the same thing.

3. A Well-Designed Website

In the past, many people made the mistake of focusing on keywords only, and they neglected the functionality of their website. This is counter-productive. No matter how many clicks you get, you won’t sell anything if people don’t enjoy spending time on your website. For this reason, your digital marketing expert will put a lot of effort into designing and maintaining your web page.

They will make sure that all the relevant information is displayed and that there is a sales page where people can buy directly from you. What’s more, they will check that your site loads quickly and that it is easy for visitors to find what they are looking for. People are very impatient online, and if your page takes three seconds to load, 40% of your visitors will click away instead of waiting. By focusing on speed and simplicity, you can avoid losing potential customers.

4. Social Media Marketing

Social media marketing is one of the most effective strategies because setting up accounts on networks like Facebook, Twitter, Instagram, TikTok, and Pinterest is completely free. Unless you choose to enhance your account with paid advertising, you can use these sites to market your business without having to pay.

If you post relevant, exciting content on a regular basis, you can build up a strong following and get the word out, even if you don’t have a large marketing budget. While this sounds like an easy way to advertise, it can be tricky because you have to update your accounts regularly, ideally once or twice a day. Most people find that selecting one or two networks that best fit their business is easier and more effective than trying to be on them all.

5. Email Marketing

The biggest downside of social media is that you don’t own or control the sites, so they can be changed or deleted at any time. Countless people have lost their accounts because they were blocked or because the algorithm of the social network changed. What’s more, networks fall out of favor, and people might no longer log onto your favorite platform once they’ve discovered a trendier app.

The solution is to build up an email list and market to your customers directly. You will own your email list data, so you’re in control of how you handle it. What’s more, people who have signed up to your list are likely to be very engaged followers. Nobody likes spam mail, so people only sign up to lists they are really interested in.

6. Content Marketing

Although there might be some clients who want to immediately purchase your product, many others will simply be looking for information online. All digital marketing services should include a content marketing component, which is focused on producing content that isn’t directly related to your product or service. Instead, these blog articles, social media posts, or videos aim to educate or entertain your visitors.

If your website or platform is seen as engaging, funny, or useful, people are more likely to follow and bookmark it. Over time, they will come to trust you, and they will be more likely to buy from you the next time they need your product or service.

7. Mobile Marketing

More and more people are accessing the internet on their mobile devices, for example, their phone and tablet, instead of from a computer. Marketing experts are making use of this trend and creating advertisements specific to those devices. They might send text messages to interested people, or they might develop push notifications.

Before you come up with a mobile marketing strategy, you have to make sure you know the privacy and data protection rules. You should never send someone unsolicited text messages because this makes you appear spammy and unprofessional. When done correctly, mobile marketing can have a higher ROI than traditional strategies.

8. A Great App

Developing a good app can help you to simplify the sales process and provide a better service to your customers. Once you’ve captured the attention of your leads, you can direct them toward your mobile app. There, they can schedule appointments, purchase your product, browse your blog posts, and interact with you directly. This will make life easier for them and keep them coming back.

Online marketing is essential for almost every small or medium-sized business. There are many options that can provide you with an excellent ROI, including paid online ads, SEO, a high-quality website, social media marketing, an email list, engaging content, mobile marketing, and a good app for new and returning customers. Call us at Local Business Marketing Solutions to speak to an expert and to learn more about our digital marketing services.