Online marketing has many components, and they can all provide you with a good return. For example, you might run paid ads, design an intuitive website, market your product or service on social media, or put together an email list. The strategies that will work best for your business depend on your industry, your size, and your time and financial commitment.
8 Digital Marketing Services That Provide Excellent ROI
1. Paid Online Ads
Building up successful social media profiles and getting a lot of traffic to your website can take time. If you’d like to speed up the process and get a lot of clicks quickly, paid online ads are right for you. There are several options, but you usually pay per click, which means that you only pay when someone clicks on your advertisement and views your offer. These ads can get you an ROI of 50% or more if they are set up correctly.
A good marketing expert might create a funnel from your ad to your product. This means that your leads will be taken through a process that
involves several steps. At each stage, they learn something useful, or they find out more about you and your product. The goal is to show the leads why working with you is best. Eventually, they will be taken to your sales page, and they can purchase your product or service.
2. Search Engine Optimization
Search engines always display the content they think is most relevant first. To make sure you appear at the top of the list, you have to follow SEO principles. First, you should find out what your potential customers are typing into the search box. These terms will be your keywords, and they can either be specific or general. Next, you have to convince Google and the other search engines that your page contains the most relevant information.
You can do this by incorporating the keywords in strategic places on your pages. Additionally, you should make sure your site is up to date, fast, and easy to navigate. The search engines’ algorithms also take into account how new your content is and how much time people spend on your page. If they linger for a long time, your content was relevant to them. Therefore, you’ll be displayed higher the next time someone searches for the same thing.
3. A Well-Designed Website
They will make sure that all the relevant information is displayed and that there is a sales page where people can buy directly from you. What’s more, they will check that your site loads quickly and that it is easy for visitors to find what they are looking for. People are very impatient online, and if your page takes three seconds to load, 40% of your visitors will click away instead of waiting. By focusing on speed and simplicity, you can avoid losing potential customers.
4. Social Media Marketing
5. Email Marketing
The solution is to build up an email list and market to your customers directly. You will own your email list data, so you’re in control of how you handle it. What’s more, people who have signed up to your list are likely to be very engaged followers. Nobody likes spam mail, so people only sign up to lists they are really interested in.
6. Content Marketing
Although there might be some clients who want to immediately purchase your product, many others will simply be looking for information online. All digital marketing services should include a content marketing component, which is focused on producing content that isn’t directly related to your product or service. Instead, these blog articles, social media posts, or videos aim to educate or entertain your visitors.
If your website or platform is seen as engaging, funny, or useful, people are more likely to follow and bookmark it. Over time, they will come to trust you, and they will be more likely to buy from you the next time they need your product or service.
7. Mobile Marketing
Before you come up with a mobile marketing strategy, you have to make sure you know the privacy and data protection rules. You should never send someone unsolicited text messages because this makes you appear spammy and unprofessional. When done correctly, mobile marketing can have a higher ROI than traditional strategies.
8. A Great App
Online marketing is essential for almost every small or medium-sized business. There are many options that can provide you with an excellent ROI, including paid online ads, SEO, a high-quality website, social media marketing, an email list, engaging content, mobile marketing, and a good app for new and returning customers. Call us at Local Business Marketing Solutions to speak to an expert and to learn more about our digital marketing services.