Gone are the days when lawyers were only found in sleek offices, noses buried in a mountain of legal work. Social media has become a ubiquitous part of life, so the legal industry couldn’t help but adapt. Legal professionals are now ever-present online—even on TikTok, making a “TikTok lawyer” a thing.
Although some legal practitioners raise their eyebrows at the idea of penetrating an entertainment platform, marketing on TikTok is highly effective. The many legal content creators flourishing on it are proof.
Arm yourself with the basic marketing strategies on TikTok so that you too can experience the same success. To help you amplify your reach, we’ll share a few reasons to push you to start publishing content on TikTok and some tips to guide you. Keep reading to find out!
Reasons to Dive into TikTok
If you are one of the doubters who do not fully buy that legal content can thrive on TikTok, then this section is for you. Here are some reasons to start seeing the opportunities on TikTok and finally set up your own account.
Reach Out to Billions
When you make yourself available on TikTok, you’re opening your law firm to more than 1.4 billion monthly active users. With so many users with different interests, there will surely be a segment interested in legal topics. You cannot let this opportunity to reach your target audience pass.
Connect with Highly Engaged Users
Not only are there more than a billion users on TikTok, but the users on the platform are highly engaged. Statistics show the platform has a 4.25% engagement rate, making it the most engaging platform today. You can connect with and keep these enthusiastic users hooked when you publish content on the site.
Ease of Content Creation
TikTok is primarily focused on short-form videos, typically ranging from 15 to 60 seconds. This brevity allows creators to deliver more content with less effort.
In addition, it has built-in and user-friendly editing tools, including filters, effects, music overlays, and text options. With these tools, creators can enhance their videos and make them more engaging.
Reliable TikTok Algorithm
A user who is into legal topics can easily find your content because of TikTok’s reliable algorithm. TikTok has a For You page that compiles content relevant to the previous videos users have watched.
Tips to Market Your Firm on TikTok
TikTok’s growth over the last seven years has been astronomical. Thus, allowing your law firm to have a presence on the platform is worth a try. After creating your account, here are some tips to keep in mind so that your content will capture the attention of your target audience and keep them engaged.
1. Balance Entertaining and Educational Videos
TikTok is known for entertaining videos. Witty, funny, and light content makes videos more engaging. Strike a balance between creating entertaining content and ensuring what you are sharing is factual. Use entertainment to be engaging, and use facts to establish the credibility of your services and law firm.
2. Flex Your Expertise
Some of the most pressing legal issues prospective clients may be interested in concern bankruptcy law, corporate law, labor law, family law, and immigration law. Creating content and sharing your knowledge about topics in your expertise will make you shine.
3. Piggyback on Trending Current Events
These days, even the longest-standing news sites are no longer the people’s sole source of information about current events. TikTok is also a place to stay updated for many. You can reach out to individuals who want to stay informed by providing commentaries on the latest news.
Dwell on the legal aspects of a trending story to make your content relevant to the industry. Use the appropriate trending hashtag for the topic so that interested people and potential clients can easily find you.
4. Talk About Common Legal Concerns
The average person has probably experienced or witnessed an incident in their daily lives that have had legal implications, making common legal concerns excellent ideas for content. Your audience will find your informative legal videos useful because they talk about daily life experiences.
Let’s say you’re a contract lawyer. You have the expertise to delve into the intricacies of rental agreements, for instance. Through your content, you can break down complex legal jargon, explain essential clauses, and address common pitfalls to help renters make informed decisions and safeguard their interests.
5. Use Already Trending TikTok Videos
Publishing content on TikTok is easy because it encourages the use of already existing videos. The platform has Duets and Stitches. A Duet allows you to join your video content with another in a split-screen view while a Stitch allows you to take a five-second splice of an existing video and add it to your recording. Use these collaborative features to piggyback on the popularity of trending content.
6. Make Your Personality Shine
On TikTok, your fellow lawyers are not the only competition. You will also have to tussle with content creators who are not legal practitioners but have a massive following or can present legal information in a more entertaining way.
With the tough competition, the challenge is to create compelling content that stands out. However, your secret ingredient is you, so create videos that make your personality shine.
The most famous lawyers on TikTok, like @erikakullberg and @lawbymike, have millions of followers and views because their content is simple, entertaining, and above all, authentic. Check out their content for inspiration.
7. Utilize Paid Advertising and Collaboration
As part of your social media marketing, use the platform’s Ads Manager to create ads that promote your law firm and boost your content. You can publish various ad types, from in-feed ads to sponsored challenges. Maximize your campaigns by choosing the best bidding model based on your objectives and budget, be it cost per view, click, or impression.
8. Analyze the Numbers
TikTok provides analytics for all types of accounts, which you can utilize to make your content creation more efficient. Regularly analyze the numbers to see which content gets you the most impressions. Know what makes your top-performing posts popular so that you can duplicate your success. Don’t forget to study what makes non-performing content unsuccessful to learn from them as well.
TikTok Lawyer Assistance from Local Business Marketing Solutions
TikTok offers a unique and effective platform for lawyers and legal professionals to reach a wider audience. With more than a billion active users and a highly engaged community, you have an opportunity to connect with individuals interested in legal topics.
If you still haven’t penetrated this platform, this is the time to do so. Embrace the TikTok phenomenon and leverage it to boost your legal career.
To make the journey easy and efficient, partner with us at Local Business Marketing Solutions. We have a social media marketing service to drive business to your firm and build a community of loyal followers.
Let us help you succeed online. Contact us for a 15-minute discovery consultation!