Having a website for your business is a no-brainer. It’s something that’s within the reach of even single-person operation and small business these days, and there’s no excuse for not having a website that helps you attract business.
However, even if you have a website, making sure it’s as beneficial to your company as possible is important, and it isn’t something every business owner can do, especially if they aren’t particularly tech-savvy. That’s why it’s important to know what features of a business website are the most essential for you.
Here are 4 key features any business website needs:
- An opening page that explains who you are and what you do. Consumers want answers quickly, and if they’ve found your website via search or recommendation, you don’t have more than a minute to capture their attention.
- An interesting ‘About’ page. The old-fashioned ‘About’ pages that just spell out what your company does are no longer good enough. Today, consumers want that, but they always want a peek into who you are and who your company is. Get creative with it and include some relevant personal information – things that make your company seem like it’s run by humans!
- Video. Videos are so popular with consumers that a site that doesn’t have them will seem outdated, and as result, so will your business. Take the time to make an intro video for your company and a few others that explain what you do and how you can help your target audience.
- A section that explains your price structure. Having this out in the open will benefit you and the consumer in the long-run and help build trust.