SEO for attorneys is a crucial element for any law firm looking to expand its online reach. By optimizing your website for relevant keywords, you can ensure that your site appears near the top of search engine results pages, making it more likely that potential clients will find you. In addition to SEO, an attractive and user-friendly website design is also essential.
A well-designed site will help to give your firm a professional image and make it easy for visitors to find the information they need. By investing in SEO and website design, you can help your law firm attract new clients and grow its online community. Unfortunately, many law firm websites are rife with common mistakes that can turn potential clients away. Today, we’ll go over the eight must-haves on every law firm’s website.
SEO for Attorneys: The 8 Must-Haves on Every Law Firm’s Website
1. Local SEO
Local SEO is a specific type of SEO that is focused on making a business visible in local search results. For attorneys, this can be especially important as potential clients are usually searching for legal services in their area. There are several ways to achieve local SEO. One is to claim and optimize your Google My Business listing. This allows you to manage how your business appears in Google Maps and other Google properties.
You can also add relevant keywords to your website and create local content such as blog posts and directory listings. In addition, encourage reviews from happy clients as these can help boost your visibility in local search results. One common mistake when implementing SEO for attorneys is keyword stuffing, which is when you include too many keywords on your website in an attempt to artificially boost your ranking. This can actually hurt your ranking.
2. Mobile-Friendly Site
Over 90% of internet users use mobile phones to browse the internet, and this number is only going to continue to increase. When optimizing your law firm’s website for mobile devices, there are many elements you need to take into account. For example, you need to make sure the text is large enough to be easily readable on a small screen.
You also need to ensure that the layout is easy to navigate and that the buttons are large enough to be clicked on without difficulty. In addition, you need to make sure that the site loads quickly on mobile devices. Hiring a local business marketing solutions company can help you ensure that your site is optimized for mobile devices. With their help, you can avoid making common mistakes and increase your chances of driving conversions.
Testimonials are a powerful marketing tool, and they can be particularly effective for law firms. A testimonial is a first-hand account of the experience that a client had with an attorney, and it can provide potential clients with crucial information about what to expect from the firm. When choosing testimonials to feature on your site, select ones that cover a variety of topics, such as the quality of representation, the results achieved, and the level of customer service.
Testimonials should also be specific and detailed in order to give potential clients a sense of what it would be like to work with the firm. Ultimately, testimonials provide an invaluable resource for those who are considering hiring a particular law firm, and they should be given careful consideration when creating any legal marketing strategy.
4. Branding and Website Design
When creating a branded website for a law firm, there are several key elements that must be taken into consideration. First and foremost, the website should convey the firm’s core values and principles. The design should be professional and clean, and the content should be clear and concise. In addition, the website should be easy to navigate, and all of the firm’s contact information should be prominently displayed.
Fortunately, marketing companies can help you with both branding and website design. They’ll pay attention to things like your firm’s history, values, and clientele. They’ll also work to create a unique visual identity that reflects your brand and helps you stand out from the crowd. In other words, they’ll help you create a website that not only looks modern but also effectively communicates what your law firm is all about.
5. Blog Section
There are many reasons why every law firm’s website should have a blog section. For one, it helps to build links to the site. When other websites link to your blog posts, it helps to increase your site’s visibility and search engine ranking. In addition, a blog can be a great way to share news and information about your firm with potential clients.
By regularly updating your blog, you can show that you are an authority in your field and that you are staying up-to-date on the latest developments. A blog can also be a great way to humanize your firm and give potential clients a sense of who you are and what you stand for.
6. About Us Section
This section provides potential clients with an overview of the firm’s experience and expertise as well as its approach to handling cases. Unfortunately, many law firms create an About Us section that is inadequate or even misleading. Here are some common mistakes to avoid when creating an About Us section for your law firm’s website:
Don’t Just List the Firm’s Attorneys and Their Credentials
Instead, provide a brief overview of each attorney’s practice area and how they can help potential clients.
Don’t Use Generic or Overview Statements About the Firm
Instead, provide specific examples of the firm’s successes in handling cases.
Don’t Use Jargon
Explain complex concepts in plain English instead of using legal terminology that potential clients may not understand.
7. Service Page
The service page should provide an overview of the type of legal services offered by the firm. It should be well-written and free of errors. Additionally, it should be clear and concise, as potential clients will not want to wade through a lot of text to find the information they are looking for.
Finally, the page should include calls to action, such as a phone number or forms, so that potential clients can easily get in touch with the firm.
8. Real People
Some people choose to use stock images while others opt for photos of real people. There are pros and cons to both choices, and ultimately it’s up to the law firm to decide what type of photos to use. However, there are some compelling reasons why every law firm’s website should have photos of real people.
First, potential clients are more likely to trust a law firm that uses photos of real people rather than stock images. Second, it personalizes the website and makes it feel more approachable. People want to work with lawyers who seem like real human beings, not faceless corporations. Finally, using photos of real people can help to convey the firm’s values and culture.
Your website is often the first impression potential clients will have of your law firm. As such, it’s crucial to ensure that your website is able to convey the professionalism and competence of your team. We offer a wide range of services to help attorneys improve their online visibility, including local SEO for attorneys, multichannel marketing, web design services, and social media marketing. Contact Local Business Marketing Solutions today to learn more about how we can help you grow your law firm.