If you own a website for your law firm and haven’t implemented a digital marketing plan, you could be losing valuable clients. Chances are, your competitors law firms are utilizing all the tools at their disposal, including search engine optimization or SEO for lawyers and other marketing solutions for their law firm websites. That’s why the team from Local Business Marketing Solutions like solicitor marketing consultants has collected some important reasons to invest in custom content marketing or custom lawyer web marketing here!
- Become an Industry Leader
Whether you’re in need of personal injury lawyer marketing, family law solutions, or other specialized services, the right custom content will help you become a leader in your field. By providing important information that’s useful to potential clients, you can establish your law firm as the go-to place for questions and information in your industry.
- Boost Your SEO
Targeted SEO solutions can help Google know precisely who you are and what your law firm does. Additionally, offering optimized content will help you shoot up in the SERPs, going above and beyond the competition. SEO research can also help you find and exploit any niches that your competitors aren’t taking advantage of, as well as boost your local presence through GEO targeting.
- Get Backlink Juice
Backlinking helps drive traffic from referrals in addition to boosting your domain authority and building trust in your firm among potential clients. It demonstrates to Google and other search engines that your law firm offers valuable insight into your industry and has a proven reputation. It can also help you become an industry leader.
- Attract Leads & New Clients
The best custom content marketing solutions enable you to attract new organic leads and clients. Google places an important emphasis on organic traffic and unique content, such as blogs, paid advertising, social media posts and pictures, and more. This means the more comprehensive your legal marketing plan is, the more site traffic you’ll receive, resulting in greater returns on your marketing investment.
- Spread Awareness
Many looking for legal services often have questions and using blogs and your website to educate current and new clients can give them a place to find the answers they need. By educating potential clients, you can also provide them invaluable insight into your industry and services, as well as communicate why they should choose your firm over competitors.
- Offer Regular Content
When potential clients visit a website and go to the blog page, or another landing page, and realize it hasn’t been updated in years they may go elsewhere to look for services. That’s why offering content on a regular basis is key. Create a content calendar and ensure that you’re putting out new, innovative content and optimizing your website regularly. This demonstrates that you’re doing your best to stay on top of new legal best practices, providing answers to questions they might have, and taking a proactive approach to anticipating their needs.
Contact us for personal injury lawyer marketing, SEO for lawyers, and more!
If you want to create a successful law marketing campaign, we can help. Contact us online today or call (888) 416-7752 for a quote!