Content Marketing

5 Tips on Combining SEO and Social Media for Small Businesses

The number of consumers buying online has exploded in recent years, with an astonishing 2.14 billion people worldwide now shopping over the internet. In the US alone, there are more than 230 million digital shoppers as of 2021. That’s 1.43 percent more than in 2020, and that number will only keep growing. From these statistics, …

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What Are the Different Types of Plagiarism You Might Be Committing

Plagiarism is nothing new – in fact, it’s an academic crime that’s as old as time. However, not all plagiarism is built the same. There are countless types of plagiarism, from intentional to accidental, and while each produces the same effect – a violation of academic integrity – knowing the difference between them is vital …

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The Surprising Truth about Keywords — And What You Should Focus On Instead

Keywords are one of the most often cited and perhaps least understood aspects of Local SEO. Content marketers from rank amateurs to seasoned pros suggest that you “focus on your keyword density” and “never publish a post without including your keyword in these 9 places.” But is that really the best way to get your …

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Working Men

5 Tools Every Local Business Should Use For Better Content Marketing

Anyone who has worked for a small business knows that in order to be successful, especially in the beginning, you’ve got to wear a lot of hats. From answering phones to social media marketing, you’ve probably figured out how to do it all, and do it all well. But that doesn’t mean it’s all been …

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Work-Desk

Run Your Content Through This 7 Step Checklist Before You Share It

When you’re creating a lot of content on a weekly or monthly basis, you may think you’ve got it down. But with the constant workflow of new ideas, content creation, and promotion of your blogs, podcast episodes, or videos, you may be forgetting a few crucial steps before you hit “publish.” If you fail to …

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