Why and How You Should Create Your Own IGTV Series
In 2018, Instagram rolled out a new platform called IGTV, which allows users (and businesses!) to create long-form, vertical video. This creates some new marketing opportunities for you and
Top 5 Unique Website Design Trends For 2020
A website acts as a base for building a strong online presence for any business. Even with a robust social media presence and engaging and informative content, your efforts
Now Is The Time To Ensure a Strong Q1… Heres’ How to Do it
Q1 will be here before you know it! While you may be looking forward to a fresh start, that doesn’t mean that your whole company is as enthusiastic. And
6 Books That Make Great Gifts for Customers
Giving gifts to professional contacts can be a fraught endeavor. A bottle of wine? Maybe she doesn’t drink. A gift card? How impersonal. But a book? Books can be
5 Tips To Use Facebook Stories to Market Your Business
Considering whether to tap into Facebook Stories to market your business? The time is now! Even though the “Stories” feature was created by Snapchat several years back, Facebook seems
7 Metrics to Manage To Make Sure Your Business Is Ready For Growth
Every business, large or small, wants to grow. But growing too fast can put a strain on your company’s financial, operational, and personnel resources. The result could be a
3 Reasons Why You Should Focus On Getting Google Reviews For Your Business
Image: Louisville Web Nerds Google Reviews are an important factor in business success and popularity, but not enough businesses are giving them the attention they deserve. Despite their pivotal
How to Use Micro-Influencers To Grow Your Local Business
What are Micro-Influencers? Micro-influencers are people with a distinct social media presence, typically between 1,000 and 100,000 followers, in a given niche. They know a lot about their area
Do Paid Social Ads Work?
Do paid Social Media ads work? They really do. Local Business Marketing Solutions (LBMS) is a trusted source as an SEO Company and internet marketing service provider in New
How to Generate an Endless Supply of New Content Ideas
In today’s business world, content is an important, scalable way to educate, entertain, and deepen the relationship between you and your prospects and customers. You need a constant stream
The #1 Factor in Sales Success and How to Maximize It
As the old saying goes, people buy from people they trust. But how do you establish and maintain trust? Here are five ways that you are completely in control
5 Reasons Why You Should Publish Longer Content
In today’s world of bite-sized social posts, it may be tempting to believe that long-form content is dead. Nothing could be further from the truth, and if you aren’t
Things to keep in mind while building an SEO strategy
Building a robust, effective and updated SEO strategy is key to improve your ranking in the search results. In the current technology-driven era, just being present on an online
The Best Type of Content To Create To Stand Out In Today's Saturated Market
Just about every smart entrepreneur and marketer is creating content now, which means you have more competition than ever for the attention of your audience. That’s why it’s critical
Instagram Is Starting To Hide Likes…Here’s Why That’s A Good Thing For Your Business
As was widely reported a short time ago with much fanfare, Instagram has started hiding likes as a test to see if doing so will make the app more
Four Tips for Rolling Out a Flexible Work Arrangement Policy at Your Business
Considering the benefits of a more flexible work arrangement for employees of your company? We don’t blame you. We’re big believers that flexible work arrangements are the future of
IGTV is Hot! Here's How To Use It To Market Your Business
IGTV got off to a very slow start when it first launched, but thanks to recent developments, it’s now on fire! Video content is exploding in general, and IGTV
Four Qualities of an Ideal SEO Company
Businesses have covered a long transformational journey which has allowed them to make a paradigm shift from traditional business solutions to modern-day solutions such as emails, websites, videos, and
17 Ways To Make Your Website More Credible And Make More Sales
Trust is the most important factor in determining how your website converts. If prospects don’t trust your site, they aren’t going to give you their information or use their
How to Use Customers Reviews in Your Content Marketing
Social proof is one of the most powerful tools you can use to market your business. Seeing the happiness and success of previous customers is a proven way to
A Definitive Guide to Local SEO
When it comes to online business, you just can’t ignore the importance of Search Engine Optimization (SEO) since it is the backbone of all online efforts. A large number
Focus on the Fundamentals: Six Essentials Your Business Needs to Win Online
Everyone knows by now that, in today’s world, you need to win online if you are going to win in business. But the flood of online marketing options and
6 Tips To Getting More Engagement With Your Content
Gaining steam on social media is undeniably an uphill battle these days. You have to contend with algorithms that make it nearly impossible to get discovered until you achieve
Video Testimonials From Happy Customers Are The Best Marketing Content…Here’s How To Get Them
Proof in the form of happy customers that are willing to tell the world how happy they are with your products and services is the best marketing content possible.
Your Business Should Have A Facebook Group (or Several!)…Here’s Why and How
Facebook has become such an important way for businesses to market their products and services. But with recent changes to the Facebook algorithm, many businesses are struggling to get
How to Make your Customer Service your Biggest Marketing Advantage
Now that more and more businesses are being run online, it may seem that customer service has become a relic of a bygone era. Many businesses use to define
Why You Need To Incorporate A Social Messaging Strategy Into Business
The stats on social messaging – and consumer expectations regarding businesses using messaging to communicate with them – paint a very clear picture: You need to have a social
What is Native Advertising, and Why Do you Need to Know About it?
Here’s a startling statistic from a recent study from HubSpot. 84% of millennials don’t trust traditional advertising at all. The reality is that consumers are becoming more and more
Essential Elements For A Successful SEO Strategy
There is no easy way of saying it, but while SEO is integral for a business, it is exponentially difficult to get a grasp of and navigate through. But
Facebook Is Changing How You’ll Manage Ad Campaigns Soon…Here’s What You Need To Know
Facebook has announced that as of September, a relatively new and controversial feature on their advertising platform called Campaign Budget Optimization will become the mandatory default. Not the optional
All About FB Workplace
Did you know that you can use Facebook for business? I’m referring to what’s known as Facebook Workplace, the business only solution from Facebook that’s designed to help businesses
Seven Ways to Make it Easier for Customers to Buy from You
Sean Ellis, a founder of the growth hacking community, and a legend in Silicon Valley has to say the following about getting more customers to buy from you, “Conversion
Are You Making These Social Media Advertising Mistakes?
While there is no doubt that social media is one of the most crucial internet marketing pillars on which the foundation of your business is reinforced; but have we
3 Statistics That Show Why You Should Start a Podcast…And The Easy Way To Launch One
You may not realize it yet, but your business should have a podcast! Podcasts as a powerful marketing tool The popularity of podcasts is exploding as is their influence
7 Instagram Story Features You Should Use To Create More Engagement With Your Prospects & Customers
Social media marketing is all about engagement. The more engaged your audience is, the more distribution you get from the social networks, which helps your audience grow. It’s a
Grow Your Local Business Fast With These 3 Tips
Growing your business can sometimes feel like an uphill battle. It takes effort, wisdom and hard work to achieve your desired results. For many business owners, the expanding world
Audiences are the new list
Here’s what it means for your business You’ve no doubt heard over the years that you should build your list and that usually refers to building an email list.
Four Different Ways You Can Create Targeted Local Ad Campaigns On Facebook
Facebook has become the most powerful advertising platform for small businesses. The combination of being able to reach people by their interests, social connections, pages that they’ve visited, as
Soapbox for Creating Videos
A simple browser extension makes it easy for salespeople to create videos for prospects. Videos are one of the most effective and powerful ways to communicate a message and
WHY WEB DESIGN SHOULD NOT BE OVERLOOKED
Web design is crucial to attract customers to your business. According to recent statistics, the consumer attention span is getting shorter every year. Customers waste no time closing your
How Big Should Your Content Marketing Budget Be? Use Our Planning Formula To Find Out…
Marketing Thought Leader Seth Godin has said that “Content marketing is all the marketing that’s left.” If you believe him, then your budget for content had better reflect the
5 Things You Can Do Right Now To Get Better Results From Your Social Media
Not where you’d like to be with your social media presence? Don’t worry, you’re not alone – social media is a challenge (and perhaps even a mystery) for many
Local SEO: Follow These Tips For Your Business In 2019
Local SEO is different than SEO and businesses often get confused between the technicalities of these two. We have had many local business owners come to us and say
7 Entrepreneurs Every Business Owner Should Follow
The path to growing a small business is never easy nor obvious. Sometimes we could all benefit from being able to get inside the head of a good mentor.
3 Things You Can Do Immediately To Get Better Response From Your Content
Not getting the fast results you’re expecting from your content marketing efforts? Don’t worry, you’re not alone. We talk to a lot of business owners and marketers, and many
Misconceptions About Social Media Marketing
Did you know that by paying attention to your social media marketing strategy and execution, you can change the face of your brand, how it is perceived, how it
How To Dominate Search Engines Using Local SEO In 2019
If you have been doing online marketing for your business, you understand the challenges of creating effective SEO and Local SEO campaigns. There are many differences between these relatively
Seven Ways to Generate Leads From Instagram
Instagram has been the fastest growing social media platform over the last several years, and now has hundreds of millions of daily users, making it an important place for
The Six-Step Process For Creating Marketing Content Even When You Are Very Busy
We’ve all heard that we should be creating more content for our business. Blog posts, videos, podcasts, and social media content have all become a requirement of marketing and
Nine Videos Every Small Business Should Create And Use For Their Marketing
As we all know, video has become a very important format for marketing for all types of businesses and all types of marketing platforms. From YouTube to Facebook, to
Eight Ways You Should Be Marketing on LinkedIn in 2019
LinkedIn continues to be the strongest social media platform for B2B marketing. In addition to being the easiest social channel for finding targeted B2B audiences, LinkedIn has made an
Essential Designing Elements That Will Make Your Website Stand Out
So you have finally realized that building a website will help your business expand its customer base and create an online presence? Good for you! You probably already know
Influence Purchase Decisions With These Social Media Marketing Tactics
We don’t have a choice whether we do social media. The question is how well we do it. ~ Erik Qualman Erik Qualman is a digital leader, author and
Reasons Why Website Design Is More Important Than You Think
There are many factors that determine the impact of your business’ online presence. In internet marketing, there are various platforms for interacting with your users. There are also regular
How to Develop a Winning Omnichannel Marketing Strategy
When the path to a customer purchase can begin and end at any time, in any location and on any device, it’s becoming apparent that businesses need to create
Don’t Make These Pay Per Click Advertising Mistakes
Pay per click advertising is one of the most straightforward manners of promoting your brand and attracting traffic. With PPC advertising, all business and organizations have to do is
AI in Website Development (WHAT? HOW? WHY?)
AI in Website Development Artificial Intelligence has become a revolutionary technology that carries considerable influence across industries. AI has the ability to observe and resolve challenges by devising pattern-based
Why an In-Depth Understanding of Your Customers Is the Only Marketing Strategy You Need
Successful marketing is about more than tracking analytics, building a social following, and getting traffic on websites. Ultimately, successful marketing is about the customers. No matter how great your
How to Ensure Your Blog Posts Stay Evergreen
The best part about content marketing is its versatility. It can be specific to your niche, free and anything you want it to be, plus it’s easy for beginners
Using Google Analytics to Improve Content Marketing
Google Analytics provides remarkable free analytics tools to help marketers get more insights into their audience and improve their marketing efforts. With so many tools to choose from, however,
Use These SEO Tips To Boost The Online Presence Of Your Local Business
There are many factors affecting the online presence of your business. In today’s technology-driven era, it has become necessary to maintain a healthy online presence if you wish to
How to Research and Optimize for Questions
If you’re not optimizing your content for questions, you’re missing out on opportunities to engage customers and drive more traffic to your site. Questions are valuable for many reasons:
Sales and Marketing Alignment to Reach Your Business Goals
For many businesses, sales and marketing are delineated teams. Marketing is tasked with generating leads, while sales is responsible for qualifying leads and getting to the sale. Unfortunately, this
Keyword Research to Match the Buyer’s Journey
Keyword research is as old as SEO itself. Search engines use keywords to provide a list of relevant results to the searcher, and as this SEO market expanded, Google
How to Use Image SEO for More Site Traffic
Keywords, content, and SEO tend to be the focus when you’re trying to direct more traffic to your website. Images are a powerful tool for traffic as well, but
FUNDAMENTAL ELEMENTS OF A SUCCESSFUL SOCIAL MEDIA CAMPAIGN
No one can deny the power and impact of social media, especially on business marketing. Social media marketing can impact your business’s revenue for good or for ill. An
Keep A Tab On These Social Media Marketing Trends
What started as a source and medium of entertainment soon turned into a platform to expand one’s brand recognition. Social media is unquestionably one of the most potent means
Beginner’s Guide to Marketing Funnels
When you’re just starting a business, you need to work hard to gain traction. Over time, however, you may notice that you need to change your strategy to continue
Remarketing Campaigns Every Online Business Must Run
How do I attract the cart abandoners? How can I retain my existing consumer base? The answer to engaging these runaway visitors is remarketing. Remarketing is a method to
YOUR WEBSITE IS YOUR BEST MARKETING TOOL
Starting a new business? Wondering why you should invest in website designing in New Jersey? Many small business owners don’t understand the marketing power of a website. A website
Understanding Google Ranking Factors in 2019
Google is responsible for billions of internet searches each day, as well as over 85 percent of the search engine market share, so the ultimate goal of a marketer
Crafting a Marketing Campaign
When done correctly, a marketing campaign has the ability to resonate with the audience long after it’s out of the spotlight. Campaigns make brands memorable and influence the customer
How to Use Manipulation in Marketing Ethically
Manipulation is the ability to change the behavior or perception of others in clever or unscrupulous ways. For many, the word has negative connotations, so the idea that manipulation
The Use of Blockchain In Digital Marketing
While the industry is divided on the use of blockchain in general, thanks to cryptocurrency, there’s no question that it has plenty of promise in digital marketing. Though blockchain
Why Customer Trust Is Vital to Your Brand
With the increasing access to information on the internet, customer expectations are higher than they’ve ever been, and the competition is fierce. Customer trust has always been important for
How to Use Artificial Intelligence in Marketing
Artificial Intelligence, or AI, transformed the digital landscape in more ways than one. Image-recognition software, semi-autonomous vehicles, medical robots and other AI-enabled technology are all possible with this revolutionary
8 Effective Content Types and How to Use Them
Content has become the currency of the internet, giving you limitless options to promote your brand, engage with your audience, hit new target markets and provide value to your
Digital Marketing Trends Leading into 2019
As 2018 comes to a close, a savvy marketer will be looking ahead to the upcoming year and developing a digital marketing strategy to stay ahead of the competition
Turn Leads into Sales with Modern Email Marketing
Though email marketing has taken a backseat to more “modern” forms of digital promotion, it’s still an effective marketing tool. Despite the age of this technology, businesses still use
Increase Email Open Rate with 9 Key Factors
The common goal of all marketers is to gain email addresses from web visitors. Unlike social media or search engines, which have a company standing between you and your
How to Improve Customer Experience
Customers interact with brands across many touch points, and each makes an impact on your relationship. Ultimately, a brand must keep the big picture in mind — the total
Creating an effective holiday marketing campaign
Though it is only October, now is the time to begin to implement a holiday marketing campaign for your business. The fact is that before October is over, 59
Outdated SEO Practices You Should Retire
The internet constantly evolves. As search engines become increasingly skilled at delivering targeted content to their customers, SEO best practices quickly become outdated and threaten to drop your site
The Key To Business Success Is Mastering Your Mindset – Podcast Interview
What does it really take to be successful in business? According to Frank Demming, it’s all about mastering your mindset. Listen to this invogorating podcast and find out how
MOBILE APP MISCONCEPTIONS THAT CAN HAMPER YOUR PROGRESS
The introduction and increasing usage of smartphones has led to the inception of mobile apps. According to 2018 statistics, the mobile app market is projected to grow 385% through
After the Reddit Redesign, Should Your Business Give the Social Channel a Look?
Many business owners overlook Reddit as a social media marketing channel, but recent changes to the platform should have them all reconsidering. A complete overhaul has modernized the look
Everything You Need to Create a YouTube Channel That’s Ready to Grow
Despite being over a decade old, YouTube still acts as a ripe garden bed for audience growth. Brands looking to interact with audiences in current, relevant ways will find
4 Essential Facebook Marketing Strategies the Top Business Pages Use
There is no official playbook for getting great social media performance. Those who succeed get there by making educated guesses, marking their results, experimenting with optimization changes, and measuring
