What Every Local Business Needs to Attract More Customers
Last year was what many proclaimed the year of the consumer. At no other time have consumers had more power to make or break a business. The way we
Why Your Local Business Needs Omni-channel Marketing
An omni-channel marketing approach creates deeper relationships with customers at all points of the experience, improving client retention. Ninety-eight percent of Americans switch between devices on the same day,
The 3 Step Blueprint On How To Get Web Visitors To Do Exactly What You Want Them To Do
Listen to this episode on your favorite listening app: Connect with Josh on the link below: https://www.digimarkintl.com/thewebsiteconversionblueprint/ General Info: If you want to get a hold of
Emerging SEO Trends for 2021
The rules of search engine optimization are always changing. The 2021 updates are no exception. The SEO tactics that brought you top rankings in the past aren’t going to
How to Use Nostalgia Marketing in 2021
Listen to this episode on your favorite listening app: Kentucky Fried Chicken brought back vintage chicken buckets from 1966 and 1971 for the holiday season. Cobra Kai,
Pandemic-Proof Your Business by Leveraging These Digital Marketing Strategies
2020 was a very tough year for many businesses. Some haven’t been able to weather the challenges and had to close up shop. While many companies are hurting during
How To Let Customer Reviews Do the Work For You
Listen to this episode on your favorite listening app: When you’re planning a meal out for a special birthday or anniversary, how do you decide where to eat? You
4 Steps To Creating a Strategic Plan for your Small Business Success in 2021
Whether you are a major online retailer or the owner of a fast-growing startup, you are committed to driving your business success. As the year comes to a close,
How to Properly Build a Marketing Strategy That Connects You With Your Audience
Here are other places where you can listen to this episode: I was asked, earlier this month, to hop on the very popular, Discussions By Domain podcast. They asked
Optimizing Your Outdated Content for Higher Search Rankings
Listen to this episode on your favorite listening app: Being a content creator can feel a little like the Indy 500. The gas pedal is on the floor, but
7 Storytelling Content Strategies You Can Use in Your Marketing Campaigns
Listen to this episode on your favorite listening app: Successful businesses are built on effective stories. People love to see, read, or hear stories because it creates a
Instagram Business Account vs. Creator Account
Listen to this episode on your favorite listening app: It feels like every time we master an Instagram feature, they release a new one. Got the hang of
The 7 Best Free SEO Tools for Small Business
Listen to this episode on your favorite listening app: As a small business owner, you probably know the value of SEO for getting more website traffic that you
6 Tips to Ensure Success with LinkedIn Marketing
Listen to this episode on your favorite listening app: Considered by some to be the stuffy cousin of the younger and hipper social media platforms, LinkedIn actually has some
Leading Web Design and Development Company from New Jersey
If you are looking for the best website design company in New Jersey, you have come to the right place. Local Business Marketing Solutions specializes in designing, developing, and
5 Reasons Why Web Development is a Must for Your Small Business
It is an undeniable fact that starting a small business has become an effortless process in today’s economy.. Even the cutthroat competition in New Jersey is unable to keep
SEO For Small Business: Why SEO And Digital Boom Are Inseparable
The global economy is witnessing a vibrant era where the room for acceptance for new ideas has gotten wider than ever. On top of it, digitalization has become a
How to become an under-the-radar leader in your industry
Listen to this episode on your favorite listening app: Dov Gordon helps consultants get ideal clients by becoming “under-the-radar” leaders in their industry. How to connect with Dov: https://ProfitableRelationships.com/localbizguy
4 Ways to Identify and Develop Your Unique Selling Proposition
Listen to this episode on your favorite listening app: If you want to distinguish yourself from the competition, it’s important to identify and develop your Unique Selling Proposition (USP).
Design Essentials: Driving More Traffic to your Website
Business owners, bloggers, and content creators alike crave an increased number of visitors to their website. They are also likely keen on having a website that looks stunning and
Are you Selling or Serving? Q&A with Jennifer Flynn
Listen to this episode on your favorite listening app: When we last met with Jennifer, she gave us a TON of value and a lot of tips on how
You’ve Written Your Book. Now What?
Listen to this episode on your favorite listening app: As the founder and chief inspiration officer of Highlander Press, Deborah Kevin (pronounced “KEY-vin”) loves helping changemakers tap into and
An Introduction To LBMS’ Chief Technology Officer (CTO)
Listen to this episode on your favorite listening app: In today’s episode, I have a conversation with my CTO. We discuss upcoming projects and more. For an inside
5 Marketing Trends for the COVID-19 Era
Listen to this episode on your favorite listening app: Who would have thought that a global pandemic would rock 2020? Just four short months ago, life was plugging
Keys to Launching and Running a Legally Sound Business
Listen to this episode on your favorite listening app: In this episode, I go a little off-topic and interview Cheri Andrews. She is an attorney with 32
4 Steps to Leverage Your Competitor’s Rankings and Traffic
Listen to this episode on your favorite listening app: What if I told you there was a way to bypass the months of effort and work it takes to
Is Your Operations Up To Par With Your Marketing Practices?
Listen to this episode on your favorite listening app: Running and scaling a business will always be challenging. But having a solid foundation of smoothly operating practices underlying your
How Will Voice Search transform the SEO landscape?
The way people search for information, product, and services online has a direct impact on SEO. And we are talking about it now because the digital platform is witnessing
Top Tips for Video SEO & Engagement
Listen to this episode on your favorite listening app: The script is written, graphics are designed, music is chosen, filming is complete, and editing is done. Time to hit
What Impact Does Social Media Have On SEO?
Considering the times that we live in, it is inevitable to say that most of our life is largely influenced by social media. As the world has taken a
Rebranding Your Business in 5 Simple Steps
A lot of entrepreneurs launch a startup business and sell their products or services for some time without any real attention to branding. Others start with a clear brand
The Basics of Backlinks: How to Get Started
Listen to this episode on your favorite listening app: Some marketers focus the majority of their efforts on keyword research and content creation. And while those are certainly important
7 Tips for Pivoting your Marketing Strategy During COVID-19
Listen to this episode on your favorite listening app: You probably had a marketing plan all set to go for Q2-3-4. Maybe it was focused on summer fun,
Why Being a Connector is Important for the Growth of Your Small Business
Listen to this episode on your favorite listening app: In this episode, I interview Jessica Leigh Levin who has a passion for connecting people and creating experiences. Jessica’s expertise lies
5 Key Factors Besides Keywords That Are Affecting Your SEO
Listen to this episode on your favorite listening app: If you are focusing all your attention on keywords, then you are doing SEO incorrectly. I am
How to Assemble and Manage a Successful Remote Team
The use of remote teams has been benefiting all kinds of companies for years now. Not only does it help to reduce overhead costs, but it gives your business
What to Look for When Hiring a Virtual Assistant for Your Small Business
Listen to this episode on your favorite listening app: Allan Q. Amit is currently the owner of a rising startup called Equity Track BPO. As a highly effective entrepreneur,
Top 5 Ways To Improve Your Website Ranking
Everyone in the world wants to get heard, and unless you aren’t trying hard enough, failure tends to keep knocking on the door. Similarly, your website needs a better
The Secret To Creating Social Media Content Without Going Insane
Listen to this episode on your favorite listening app: Follow Lora on Social Media and Checkout her Podcast: Facebook: https://www.facebook.com/LoraShipmanOfficial/ Instagram: https://www.instagram.com/lora_shipman/ Pinterest: https://www.pinterest.com/ShipmanMedia/ Twitter: https://twitter.com/ShipmanMedia YouTube: https://www.youtube.com/channel/UCkOj–dGizpeIUr0goYD-Mg/ Lora’s Podcast: https://podcasts.apple.com/us/podcast/the-lora-shipman-show/id1335405730 Here’s Lora’s gift, “7
LinkedIn Secrets for Local Businesses
Listen to this episode on your favorite listening app: Using LinkedIn as your content marketing platform will attract the audience you have been in search of. However, you need
What Makes An Excellent One-page Website Design?
A website helps a company attain customers from all around the area with its unique ideas. Now and then, brands approach website design companies with the need for a
6 Top Marketing Strategies That You Can’t Afford to Ignore In a Bad Economy
Listen to this episode on your favorite listening app: Times are tough, but there are ways to mitigate the impact on your business. As you listen to this
7 Ways to Use Text Messaging
You can also listen on: A large majority of your audience is probably attached — more than they want to admit — to their phones. So, as you seek
The Top 4 Digital Marketing Trends That You Can’t Overlook in 2020
Digital marketing is the soul of your online presence as it involves everything you do in order to become easily discoverable and reach more people on the digital platform.
8 Steps to Performing a Mid-Year Goal Check
Goal setting is a key element in your business process and now that we are in mid-year, this is a good time for a mid-year goal check and
4 Essential Elements for Improved Online Visibility
In the digital age, every business needs a website. Having an online presence is more important than ever, and both big-name brands and small, local businesses can see a
Acquiring Leadership Skills to Save Your Business
Bobby Reyes is a Certified Professional Sales and Leadership Coach, Strategist, and Speaker. He specializes in teaching ethical sales techniques and strategies that individuals and teams can use to
Factors Besides Keywords That You Might Not Know Are Affecting Your SEO
No, we are not implying that keywords are no longer an essential search engine optimization factor for ranking higher on Google. What we are saying is there are other
Why local SEO is essential to getting your business started
If you’ve just started a new business, or your existing business has just got its shiny, modern online wing set up, you’re going to want people to visit your
Optimizing your website for the mobile-first index
The influx of smartphones has changed many things in the world, including the way people access the internet. By the end of 2019, there were more than 3.5 million
The Power Of The Purse
Listen to this episode on your favorite listening app: In this episode, we are teaching you how to sell to women, who happen to make 80% of all online
How to Market Your Business in a Down Economy
When times get tough, there’s no doubt that lots of businesses slow down or stop their marketing altogether, bracing themselves for the unknown. But smart companies know that
5 business advantages of a consistent social media strategy
Social media is a modern form of marketing, and its advantages to business are many. However, some don’t know how to get the best out of a platform that
Opening the Buyers Gate…aka Closing the Sale
Listen to this episode on your favorite listening app: When you spend your hard-earned dollars on marketing, you are expecting a return on investment (ROI), however, oftentimes that
The top social media trends of 2020 that will rule the digital world
In the modern era, saying that most of the people connected to the internet spend most of their time on social media platforms will not be wrong. In the
How to Pick a Website Design Company in 2020
One of the hardest things while launching a website is to make a business reach heights through it. But if a website doesn’t function well and isn’t as trendy
Why Quality is the Key to Your Content Strategy
There are lots of businesses that engage in content marketing as part of their digital marketing strategy. However, there are also lots of companies that do it half-heartedly, without
7 Reasons Why Internet Marketing Is Essential For Your Business
With an enormous increase in online shopping and product researching, internet marketing has become a critical element for businesses to thrive. Today, it plays a crucial role for every
What Are the Different Types of Plagiarism You Might Be Committing
Plagiarism is nothing new – in fact, it’s an academic crime that’s as old as time. However, not all plagiarism is built the same. There are countless types of
Social Media Marketing Ideas for Events
Social media marketing is one of the most popular marketing strategies right now. It is affordable and straightforward on many levels. It has taken off with a lot of
Tips for Hiring Website Designing Services for a E-Commerce Site
Within a few years, the consumption of the Internet has increased manifold. We can find any service online with the click of a button. The Internet has made our
How Google EAT can Turn Around your Website
If you are looking for ways to boost your rankings, then one of the first things to think about is EAT. When you establish these key elements through your
Online Business Tools and How to Leverage Them
If you are being forced to have your staff work remotely, and are struggling to maintain a good structure/work ethic with it, then you need to listen to
Best Practices for a Remote Work Force
If you are being forced to have your staff work remotely, and are struggling to maintain a good structure/work ethic with it, then this special episode is a must
How To Virus Proof Your Business
I got so much feedback from the last interview, that I have decided to invite another guest to help us figure out how best to survive these uncertain times.
9 Must-Haves For Your Website To Work Flawlessly
When was the last time you took a critical look at your website? For most businesses we come across, it’s been years. It’s time to dive in! Having a
The Surprising Truth about Keywords — And What You Should Focus On Instead
Keywords are one of the most often cited and perhaps least understood aspects of Local SEO. Content marketers from rank amateurs to seasoned pros suggest that you “focus on
Old School Marketing 101: 7 Tips for Successful In-Person Marketing
If you’re a small business owner, you undoubtedly know that your online presence is critical to your success in this day and age. So does growing reliance on technology
5 Tools Every Local Business Should Use For Better Content Marketing
Anyone who has worked for a small business knows that in order to be successful, especially in the beginning, you’ve got to wear a lot of hats. From answering
11 Tips for Making Videos That Sell
2020 is the year of the video… maybe not officially, but you know what I mean. Video content is vital to getting your brand out there, and you can’t
Why Is SEO Important for your Website?
As many of you already know, SEO stands for Search Engine Optimization, which is a potent, time-tested marketing technique. The terms refer to increasing the quality and quantity of
Know Why Your Business Needs SEO Services
SEO is the core of businesses today. With technology playing a crucial role in almost all spheres of life, it has become essential for organizations to mark their presence
5 Simple Ways to Optimize Your Social Profiles to Generate More Leads & Customers
A robust social media following is fantastic — if it’s driving results. But if you have 100,000 social followers who will never buy anything from you, then you’re wasting
Run Your Content Through This 7 Step Checklist Before You Share It
When you’re creating a lot of content on a weekly or monthly basis, you may think you’ve got it down. But with the constant workflow of new ideas, content
7 Ways to Make Your Offers Hard to Refuse
You’ve got a product or service to sell, but it’s not going to sell itself. In this post, I’m going to give you some tips on how to make
Do You Know The Pitfalls of PPC Experiments?
Today we are going to learn about PPC experiments, also known as Pay-Per-Click advertising. PPC is a way of marketing your business on the web. Every time a person
6 Places You Should Be Publishing Your Content Other Than Your Blog
After spending so much time and effort crafting a perfect blog post, you may be ready to call it a day. But if you don’t make an effort to
Meta Descriptions are a must for SEO- Know-How
An HTML feature, meta description defines and summarizes the web content for the advantage of users and search engines. Although it is not as important for SEO ranking, it
8 Ways to Increase Your Visibility and Engagement on LinkedIn
As LinkedIn’s popularity grows, so too should your desire to reach as many people as possible through this avenue. LinkedIn is really a different animal from other social media
Key Features of the Best Tools to Monitor Social Media
Social media monitoring is a robust research tool for companies that want to know about the demographics of people who show interest in them on different social channels. Tracking
9 SEO Strategies to Use on Every Blog Post Before You Publish
So, you’re trying to bring attention to your website, and for good reason. It seems like everyone’s competing for top ranking in Google searches (probably because they ARE), and
11 Ways to Use Text Messaging to Make More Sales
We’re living in a text message world, and this gives entrepreneurs a unique and added opportunity to reach people faster and more efficiently. Texts, in comparison to phone calls
Why You Should Always Add Subtitles to your Videos
In our multi-tasking world, few of us sit down at our computers to watch online videos. In fact, 75% of all video plays are on mobile devices rather than
10 Strategies Guaranteed To Improve Your Marketing ROI In 2020
If you can’t put a check next to all of these things, you have clear marching orders to make sure you can before the new year starts. Otherwise, you’re
5 Reasons Why You Should Be Marketing Your Personal Brand In 2020
You undoubtedly know what branding is, and you’ve probably spent considerable time working on brand identity and brand awareness for your business. But have you thought about building your
The 10 Must-Have Marketing Strategies for Local Businesses As We Head Into 2020
You know the old saying, “the more things change, the more they stay the same”? Well, that’s not always the case when you’re marketing a local business. While it
Top 5 ways to improve your website
A website is undoubtedly one of the essential parts of any business, big or small, that is working towards building its online presence. Whether you are a well-established firm
5 Marketing Strategies to Drive Sales During the Holiday Season
The holiday season isn’t just approaching — it’s here. If you haven’t started planning out your marketing strategy for Q4, it’s time to get going! With the mad crush
Five Features Of An Ideal Internet Marketing Strategy
From construction companies to pharmaceutical firms, everyone is working towards building a substantial online presence. It doesn’t matter whether you are selling anything online or not; you need to
Why and How You Should Create Your Own IGTV Series
In 2018, Instagram rolled out a new platform called IGTV, which allows users (and businesses!) to create long-form, vertical video. This creates some new marketing opportunities for you and
