Local Search Marketing

Outsourced vs In House

Should A Small Business Outsource Content Writing, Develop Talent In-House, or Both?

Quality content is quickly becoming a brand differentiator for businesses trying to compete for online visibility. Companies able to maintain a steady stream of great content can capture larger online audiences, earn higher search engine results rankings, position themselves as thought leaders and strengthen the overall performance of their marketing funnel. The question for businesses, …

Should A Small Business Outsource Content Writing, Develop Talent In-House, or Both? Read More »

Content writing agency success factor

6 Compelling Reasons Why Hiring a Content Writing Agency Can Give You A Huge Competitive Advantage

When weighing your options for creating content marketing pieces, don’t overlook the significant benefits outsourcing your workload to an agency can have. While onboarding content writing staff or working directly with a freelancer can both be viable options, they barely scratch the surface of what a content marketing agency can offer. When working with an …

6 Compelling Reasons Why Hiring a Content Writing Agency Can Give You A Huge Competitive Advantage Read More »

Stress

5 Key Reasons Why Your Content Marketing Efforts May Not Be Performing Well

Content marketing has gotten bigger than ever, but not every business is reaping the benefits. When looking at their targeted marketing metrics, many are finding that their content marketing efforts fail to make the needle move. According to a recent survey, 89% of B2C companies and 93% of B2B companies say that in 2017 their …

5 Key Reasons Why Your Content Marketing Efforts May Not Be Performing Well Read More »

Header

Attention Small Business Owner, Do You Know How Big Should Your Content Marketing Budget Be?

The size of your content marketing budget dictates a lot of things. It controls the level of performance you can expect. It also influences how scalable your overall content reach can be — bigger budgets have the infrastructure behind them to reach exponentially more people with just some marginal extra spending. At the same time, …

Attention Small Business Owner, Do You Know How Big Should Your Content Marketing Budget Be? Read More »

Helpful Construction Marketing Tools to Use in Your Plan

As you are probably aware, successful marketing for your construction firm requires a marketing plan. You can’t just dive head first into your marketing without some sort of strategy and goal. The following are a few construction marketing tools that will help you develop your marketing plan: Internet tracking tools – Obtaining information on your …

Helpful Construction Marketing Tools to Use in Your Plan Read More »

How to Choose the Best Content to Share

Content creation is the name of the game for online marketing. Creative, targeted content is the means to increasing your brand’s online presence. However, how does one decide what content will be the most effective? Here are some tips for deciding how to choose content to share: Find the right launch pad. Use Portent to …

How to Choose the Best Content to Share Read More »

What are the Basics of Hyper-local Social Media Marketing?

If you own a small business, it can feel impossible to compete with Fortune 500 and corporate chains when it comes to your social media campaigns. Rather than giving up, focus on hyper-local markets; we have a feeling you’ll notice the difference.   Hyper-local social media marketing considers geographic marketing on a smaller scale, called …

What are the Basics of Hyper-local Social Media Marketing? Read More »

Helpful Tips for Editing Business Content

That blog you just published? It was one of 92,000 new articles that are published online every day. Whew! That’s some stiff competition, assuming even the smallest fraction of those were published by your competitors. Business content editing is crucial to make sure the content you put out in the world is indicative of your company’s commitment …

Helpful Tips for Editing Business Content Read More »